GroundTruth Blended Video Optimizer
Identify the right video media mix to meet your objectives efficiently.
Enter Your Video Budget
$ Please enter the budget value in numbers.
Mobile Pre-Roll Video
$
CTV / OTT
$
Total Impressions
Estimated VCR
These estimates are based on a $10 Mobile Pre-Roll Video CPM for Ads Manager Platform clients and a $25 CTV/OTT CPM.
Pro and cons to consider when choosing
video advertising
Below we have listed the two main types of video advertising and laid out the pros and cons to
consider as you decide which kind of video delivery is best for your brand.
CTV/OTT
Pros
Ads are non-skippable, which means the video completion rates will be high.
TV quality content that can be featured in both long and short form.
CTV offers big screen delivery, while OTT offers mobile, desktop, tablet and big screen delivery.
Cons
Higher CPM (cost per mille) than other forms of video advertising.
Most inventory is non-clickable.
Mobile Pre-Roll Video
Pros
Has an abundance of inventory.
Offers an efficient price point.
Features CTR (click-through rate) and landing/location page capabilities.
Cons
Has a lower VCR (video completion rate).
Can run in user generated content.
In order to maximize your video marketing approach, it is important to understand what video delivery
options are available and which options are best suited for your brand.
Creative Tips
Your creative asset is key to a successful campaign. Make sure you follow these best practices.
CTV/OTT
- QR Code: Add large easy to scan QR code to create an interactive CTV experience.
- Video Length: 15 to 30 second length. 30 second videos allows optimum time for a user to scan a QR code.
Mobile Pre-Roll Video
- Front load your message, as the average time spent on mobile video is around 7 seconds.
- Ensure you have a clear call to action as mobile video is clickable.