Identify the right video media mix to
meet your objectives efficiently.
Enter Your Video Budget
$
Please enter the budget value in numbers.
Mobile Pre-Roll Video
$
CTV / OTT
$
Total Impressions
Estimated VCR
These estimates are based on a $10 Mobile Pre-Roll Video CPM for
Ads Manager Platform clients and a $25 CTV/OTT CPM.
Pro and cons to consider when choosing video advertising
Below we have listed the two main types of video advertising and laid out the pros and cons to consider as you decide which kind of video delivery is best for your brand.
CTV/OTT
Pros
Ads are non-skippable, which means the video completion rates will be high.
TV quality content that can be featured in both long and short form.
CTV offers big screen delivery, while OTT offers mobile, desktop, tablet and big screen delivery.
Cons
Higher CPM (cost per mille) than other forms of video advertising.
Most inventory is non-clickable.
Mobile Pre-Roll Video
Pros
Has an abundance of inventory.
Offers an efficient price point.
Features CTR (click-through rate) and landing/location page capabilities.
Cons
Has a lower VCR (video completion rate).
Can run in user generated content.
In order to maximize your video marketing approach, it is important to understand what video delivery options are available and which options are best suited for your brand.