Higher Education Advertising: Increase Enrollment with GroundTruth
Increase student education enrollment and transfer rates with
GroundTruth’s precise, location-based targeting and real world behavioral
data. Sign up for our advertising platform for free today!
- Reach students who attended college fairs
- Encourage families near your university to book a campus tour
-
Target across multiple screens to reach relevant audiences at the
right time
Reach High-Intent Students
Higher education institutions face increasing competition to attract students, making it crucial to lean into creative advertising partners like GroundTruth. As one of the top choices for higher education advertising, GroundTruth’s suite of solutions will offer you ideal options for how to attract students to your university.
Proximity Targeting
Target potential students within a radial fence around the center point of your university campus.
Residential Targeting
Leverage your existing first-party address data, such as a mailing list or CRM data, to extend the reach of your messaging to your high-intent audiences across multiple channels.
Location Audience Targeting
Identify potential students based on past visitation to any location, whether it’s your university, a competitor school, or any category of brands.
Behavioral Audiences
Access GroundTruth’s first-party audiences that over-index with interest in higher education. Examples include College Students, Vocational School Students, Families, and more.
Custom Audiences
Create tailored audience segments using visitation data, behavioral attributes, demographic details, purchase information, CRM, and direct mail lists that we convert into mobile IDs.
Reach Prospective Students Across Multiple Devices

Results That Matter
Understand the impact of your media with thorough reporting on KPIs tailored for digital advertising in education. Measure the effectiveness of GroundTruth’s advertisements for educational institutions by tracking in-person visits, enrollment inquiries, and event attendance. Examples of reporting metrics include:
- Impressions
- Reach
- View-Through and Click-Through Online Conversion Tracking
- Video Quartiles (Quartiles Reporting, Video Completion Rate, and more)
- On-Campus Visits
- Visitation Rates
How a Higher Education Advertising Campaign
Increased Student Enrollment
A college used GroundTruth’s location audience targeting to increase brand awareness among prospective students.
Reaching Prospective Students with Targeted Ads
GroundTruth reached various audiences, including prospective students and their families, in 18 key cities throughout the university’s home state. By running ads on both mobile and desktop screens, the college engaged with prospective students on multiple touchpoints.
Real Business Results of Targeted Higher Education Advertising
With a mix of targeting and media channels, GroundTruth helped the college drive high engagement among key audiences. In addition to increasing and spreading brand awareness, the mobile click-through rate on these media ads came in at 0.39%, and the desktop click-through rate was 0.28%, both exceeding benchmarks and highlighting the impact of relevant targeting on driving results.
By the Numbers
Mobile Click-Through Rate

Desktop Click-Through Rate