Discover the latest news and industry updates from GroundTruth.
There have been major paradigm shifts in the retail marketplace – we’ve seen the recent collapse of high street brands such as BHS and Austin Reed; e-commerce giants such as Amazon are seeing exponential growth. Despite this growth, 90% of…
Location is a way to make life better and more convenient. It is just like your remote which basically does everything for you, without telling. Location allows to index the physical world. It provides real-time marketing opportunities to various companies,…
The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up…
Search engine optimization helps marketers deliver the right answers to inquisitive consumers in a timely fashion. Social media channels, on the other hand, let brands connect and engage consumers in real time. But while these twin marketing tools are excellent…
Even as U.S. fast-food competition mounts, McDonald’s Corp. has maintained a dominant share of customer traffic, according to data from xAd Inc. The closest competitor was Starbucks Corp., which had 11 percent. Subway Restaurants ranked third, despite having more locations than…
There’s a familiar narrative when we talk about what the rise of fast-casual dining has meant to the restaurant industry. Newcomers such as Chipotle, Panera Bread and Shake Shack have stormed the market with a promise of more upscale ingredients and nicer ambiance than one…
McDonald’s is an huge force in the fast-food industry — and it’s just getting more powerful. Last quarter, 32% of all quick-service restaurant visits were to McDonald’s locations, according to xAd’s report on foot traffic trends, which used the location-based…
As a recent Forbes Insights report, “Location: A Strategic Marketing Imperative,” sponsored by xAd, points out, location-based mobile advertising is fast becoming a strategic imperative in today’s data-driven, highly competitive landscape. It’s easy to understand why. Mobile is quickly surpassing desktop computers…
Location intel platform xAd announced a new chief product officer: Google, AOL and Yahoo alum Shashi Seth. Along with his product experience, Seth, pictured left (photo courtesy of AOL), has also worked on the publishing side, serving as president of Tribune…
NYC’s xAd has announced projected annual revenue of $250 million, giving it the potential to be the highest-earning player in mobile location marketing. The company, which utilises location data to drive sales for retailers, made the announcement off the back…
