A bit about us
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary filtering processes that combines our BlueprintTM contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30B visits annually.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for two years in a row (2021 & 2022). Learn more about the perks of joining our team here.
Role : Team Lead/Manager, Analytics – Insight
Location : Gurugram, India
A bit about you
This will be an exciting and challenging role that will enable you to work with very large data sets, expose you to cutting edge analysis techniques, work with the latest components in cloud architecture and gain experience in the usage of location data to drive businesses. Working in a dynamic start up environment will give you significant opportunities for growth within the organization.
A successful applicant will be passionate about technology and developing a deep understanding of human behavior in the real world. They would also have excellent communication skills, be able to synthesize and present complex information and be a fast learner.
- Become an expert in location marketing
- Understand the business requirement for analytics and formulate approach by identifying key datasets, various assumptions, methodology to be used
- Present the analysis in crisp and clear manner for solving location data anomalies/issues
- Analyse trends to identify discrepancies to point out reasons for the changes in observed patterns
- Provide feedback and share knowledge with the Supply & Data Partnerships and Product team to drive improvement and enhancements
- Define proper measurable metrics/variables for analyzing a business problem and provide actionable recommendations
Technical Skills :
- BTech degree from Tier 1 college in Computer Science, Statistics, Mathematics, Economics or related fields
- 6+ to 13+ years of experience in working with data and conducting statistical and/or numerical analysis
- Ability to write SQL code (must have)
- Scripting/automation using R/ python (must have)
- Basic/advanced understanding of statistics
Other Skills :
- Prior team handling experience (team of analysts/senior analysts)
- Handled a client facing role earlier
- Strong understanding of patterns/trends and draw insights from those
- Ability to tell a good story and support it with numbers and visuals
- Strong hold of handling instances that require root cause analysis/investigatory analysis
- Be willing and able to quickly learn about new businesses, database technologies and analysis techniques
- Strong oral and written communication
- Experience working with large datasets
- Experience with AWS analytics infrastructure (Redshift, S3, Athena, Boto3)
- Experience building analytics applications leveraging R, Python, Tableau, Looker or other
- Experience in geo-spatial analysis with POSTGIS, QGIS
What we offer
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Unlimited Paid Time Off
- In Office Daily Catered Lunch
- Fully stocked snacks/beverages
- 401(k) employer match
- Health coverage including medical, dental, vision and option for HSA or FSA
- Generous parental leave
- Company-wide DEIB Committee
- Inclusion Academy Seminars
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Company-wide Volunteer Day
- Education reimbursement program
- Cell phone reimbursement
- Equity Analysis to ensure fair pay
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at firstname.lastname@example.org.