Finance Analyst

A bit about us
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary filtering processes that combines our BlueprintTM contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30B visits annually.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for two years in a row (2021 & 2022). Learn more about the perks of joining our team here.

A bit about you

You will:

  • Prepare budget-to-actual analysis by Department and review with Lead on a established cadence
  • Work with leadership teams to establish budgetary plans based on departmental requirements, goals, and expectations
  • Assist in budgeting and financial forecasting processes throughout the year
  • Run and own reporting requirement and processes
  • Evaluate current and previous financial data
  • Collaborate across the FP&A team to evaluate and analyze ROI on each team
  • Ensure expense guidelines are followed and maintained
  • Perform ad-hoc analysis

You are:

  • Organized and detail-oriented
  • Efficient and a self-starter who enjoys problem solving
  • Comfortable engaging with internal stakeholders, like C-level executives
  • Comfortable working within a complex and demanding environment with deadlines
  • Forward thinking and big picture focused
  • Team oriented and collaborative

You have:

  • 2-3 professional years of experience in Financial Analysis
  • Understanding of financial statements
  • Strong communication skills
  • Advanced skills in Excel with financial modeling and scenario building experience
  • Solid experience managing large amounts of data
  • Experience or knowledge with financial planning tools, specifically Adaptive Insights and Saleforce preferred
  • Experience in advertising, technology, or a high growth company is preferred

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

  • Unlimited Paid Time Off
  • In Office Daily Catered Lunch
  • Fully stocked snacks/beverages
  • 401(k) employer match
  • Health coverage including medical, dental, vision and option for HSA or FSA
  • Generous parental leave
  • Company-wide DEIB Committee
  • Inclusion Academy Seminars
  • Wellness/Gym Reimbursement
  • Pet Expense Reimbursement
  • Company-wide Volunteer Day
  • Education reimbursement program
  • Cell phone reimbursement
  • Equity Analysis to ensure fair pay

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at