Q1 2018 CPG
Foot Traffic Snapshot
From Q4 2017 through Q1 2018, GroundTruth observed visits to 76 top retailers spanning across Mass Merch, Grocery, Drug, C-Store, Value/Dollar and Club channels. This report exemplifies how location intelligence can predict marketing trends, inform strategic business decisions and provide insights into retailer strengths and opportunities.
Top highlights from Q1
- Q1 foot traffic to all retailers was up from Q4 2017, with C-Store and Grocery channels leading the charge.
- The number of in-store trips per shopper was also healthy in Q1. Mass Merch and Grocery channels saw the highest frequency per shopper and C-Stores saw the highest share of overall trips.
- Many trips are focused on convenience and value versus loyalty. CPG brands must meet the shopper when and where they shop, and feature items that meet their mindset and behavior.
- Q1 holidays propelled certain channels and retailers ahead in terms of foot traffic. Can you guess who saw the most traffic on Valentine’s Day?
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