Brand Insights & Analytics Platform
Learn more about your customers than you ever dreamed possible with brand analytics at your fingertips. Foot traffic analytics, brand affinity metrics and more, all in one easy to use analytics platform!
What is Brand Analytics?
GroundTruth’s Brand Insights & Analytics Platform is a location analytics tool that helps brands understand foot traffic trends, consumer behavior, and competitive landscape.
Unlock the power of location for your brand by analyzing foot traffic insights and consumer behavior with the industry’s most accurate location data.
How it works
Gain insights nationally, regionally or by DMA through:
• Market Share Analysis – Understand your share of the market as compared to competitors
• Foot Traffic Analytics – Analyze consumer visits to your brand’s physical locations
• Brand Affinity – The likelihood of your brand visitors to visit other locations, categories, or points of interest
• Audience Affinity – The likelihood of location-based audiences to visit a brand compared to the average visitation
- Choose your brand’s subvertical to gain a quick glance at your monthly / quarterly share compared to the industry
- Analyze foot traffic and customer behavior trends month-over-month to inform better business and marketing decisions
- Focus in on specific markets and/or competitors for more detailed brand analysis
- Understand consumer behavior and visitation patterns that occur outside your brand’s locations.
- Combine brand analytics with our location based marketing platform to help drive more in-store visits.