Kate Scappaticci leads the Operations team at GroundTruth, where she drives the day-to-day business execution and ensures the organization is positioned for sustainable, profitable growth. Her responsibilities span data, media, and measurement partnerships, as well as oversight of the Customer Success teams that support and accelerate revenue generation.
Since joining GroundTruth in 2016, Kate has been instrumental in fostering strong, trust-based relationships with both internal stakeholders and clients, rooted in collaboration and a results-driven approach. She played a pivotal role in unifying the company’s customer-facing functions into a single, cohesive organization and launched the global Customer Success team.
Beyond her operational leadership, Kate has been deeply involved in shaping GroundTruth’s company culture. She is a founding member of Women@GroundTruth, an employee resource group created to celebrate and elevate the voices and achievements of women in ad tech.
Prior to her tenure at GroundTruth, Kate spent over five years at Medialets, a mobile ad serving and attribution platform, where she led the global Client Services team. Her career began in Account Services at a branding and marketing communications agency.
Kate holds a Bachelor of Science in Business Administration and Entrepreneurship from Boston University. She is based in New York.