CASE STUDY | POLITICAL TARGETING SOLUTIONS
Get Election Ready
With midterm political ad spending expected to hit $7.8B across all digital channels, now is the time for marketers to double down on their political playbook to reach voters in the moments that matter most.
How Location Can Help
GroundTruth’s location-based ad solutions can help you:
Reach your key
Target specific pockets, such as congressional districts, with precision
Political Targeting Solutions
Targeting capabilities specifically built to reach potential voters on relevant issues.
Congressional District Targeting
Reach voters who live within defined congressional districts to ensure relevant messaging to key audiences.
Audience Targeting – Voter Profiles
Serve your media to audiences based on core voter profile identifiers and prior voting participation.
Non-partisan omnichannel advertising platform
Ideal in media advertising efforts for filed Candidates, PAC, and Issue Initiatives
Activate campaigns quickly – within the same day or within hours
No minimum spends
Target locally or on a macro scale
Inform voters of their options this election season with a cohesive and multichannel campaign to reinforce messaging and increase the impact of your ads.
Leverage GroundTruth’s datasets, accredited by the Media Rating Council, to run hyper-targeted campaigns in your key markets.
GroundTruth QR Codes
Go beyond impressions and drive measurable, meaningful engagement. Capture scans and build your own 1st party data. GroundTruth QR codes can also be customized to fit your candidate or party’s logo.
- Increase awareness
- Measure engagement
- Capture scans to build 1st party audiences to retarget
To ensure scalability, mix and match tactics and create additional ad groups for a healthy media mix.
Creative Ad Sizing
Use multiple creative formats from static and video to multiple creative ad sizes to run your media across more available inventory.
Send campaign creative to GroundTruth for legal approval prior to campaign launch.
Submit all districts to GroundTruth prior to campaign launch. We recommend a minimum 2-day lead time.
Check campaign scale before finalizing your budget in order to make any necessary adjustments.
Interested in learning more?
Check out additional resources below