How Location Can Help
GroundTruth’s location-based ad solutions can help you:
Reach your key
audiences
Target specific pockets, such as congressional districts, with precision
Eliminate wasted
impressions
Political Targeting Solutions
Targeting capabilities specifically built to reach potential voters on relevant issues.
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Congressional District Targeting
Reach voters who live within defined congressional districts to ensure relevant messaging to key audiences.
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Audience Targeting – Voter Profiles
Serve your media to audiences based on core voter profile identifiers and prior voting participation.
Benefits
Non-partisan omnichannel advertising platform
Ideal in media advertising efforts for filed Candidates, PAC, and Issue Initiatives
Activate campaigns quickly – within the same day or within hours
No minimum spends
Target locally or on a macro scale
Target key Locations
Leverage GroundTruth media solutions to target locally or on a macro scale.
Available in all 50 states
Target and reach with precision, residents by:
*State or Federal
Target Key Constituants
Reach key constituents based on their lifestyle and behavioral patterns.
Reach additional voters using GroundTruth’s catalog of Third-Party Data lists. Categorize, filter, and target key audiences by:
Through Addy, a division of GroundTruth, advertise on local news programs. This gives marketers access to a local audience, dynamic messaging, and credibility.
Campaigns on local morning news ABC, NBC, CBS, FOX local affiliates
GroundTruth QR Codes
Go beyond impressions and drive measurable, meaningful engagement. Capture scans and build your own 1st party data. GroundTruth QR codes can also be customized to fit your candidate or party’s logo.
Interested in learning more?
Check out additional resources below
