Get Election Ready
With midterm political ad spending expected to hit $7.8B across all digital channels, now is the time for marketers to double down on their political playbook to reach voters in the moments that matter most.
How Location Can Help
GroundTruth’s location-based ad solutions can help you:
Reach your key audiences
Target specific pockets, such as congressional districts, with precision
Eliminate wasted impressions
Target Key Locations
Leverage GroundTruth media solutions to target locally or on a macro scale.
Available in all 50 states
Target and reach with precision, residents by:
- Neighborhoods
- Zip Codes
- Sex
- Townships
- Cities
- Counties
- DMA
- Voting Districts*
- Nationwide
*State or Federal
Target Key Constituants
Reach key constituents based on their lifestyle and behavioral patterns.
- Moms
- Suburban Moms
- Luxury Shoppers
- Pet Owners
- Recently Moved
- Gen X
- Gen Z
- Millennials
- DIYers
- Sports Enthusiasts
- Agricultural Enthusiasts
- Walmart Shopers
- Whole Foods Shoppers
- …. and more!
Reach additional voters using GroundTruth’s catalog of Third-Party Data lists. Categorize, filter, and target key audiences by:
- Household Income
- Age
- Sex
- Race/Ethnicity
- Occupation (i.e. farmers, construction works, middle management, etc.
- Union Members
- Party (i.e. registered Democrats, registered GOP, Libertarian, or Independents)
- Voter Registration
- Voted Last Election/Did Not Vote
- Ideology (i.e. Conservative, Liberal, Libertarian, Independent)
- Member of the LGBTQ Community
- Environmental (i.e. Electric Vehicle, Green)
- …and more!
Multichannel Approach
Inform voters of their options this election season with a cohesive and multichannel campaign to reinforce messaging and increase the impact of your ads.
Leverage GroundTruth’s datasets, accredited by the Media Rating Council, to run hyper-targeted campaigns in your key markets.
Through Addy, a division of GroundTruth, advertise on local news programs. This gives marketers access to a local audience, dynamic messaging, and credibility.
Campaigns on local morning news
ABC, NBC, CBS, FOX local affiliates
GroundTruth QR Codes
Go beyond impressions and drive measurable, meaningful engagement. Capture scans and build your own 1st party data. GroundTruth QR codes can also be customized to fit your candidate or party’s logo.
- Increase awareness
- Measure engagement
- Capture scans to build 1st party audiences to retarget
Best Practices
Tactics
To ensure scalability, mix and match tactics and create additional ad groups for a healthy media mix.
Creative Ad Sizing
Use multiple creative formats from static and video to multiple creative ad sizes to run your media across more available inventory.
Campaign Approval
Send campaign creative to GroundTruth for legal approval prior to campaign launch.
District Selection
Submit all districts to GroundTruth prior to campaign launch. We recommend a minimum 2-day lead time.
Budget
Check campaign scale before finalizing your budget in order to make any necessary adjustments.
Ready to Get Started?
Learn how our ad products can drive real business results.