Audience Targeting Platform
Groundtruth takes audience targeting to the next level with next gen hyper-targeting solutions, including real-time location targeting, and a network 10x larger than our competitors.
What is Audience Targeting?
Audience Targeting is a way for marketers to reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information.
How Does it Work?
Marketers can use this information to create tailored ads and target customers when they are likely to buy a product or use a service. If a customer has filled out a form, visits your website, or is observed inside your brick-and-mortar location, you can also create an audience segment to retarget these customers at a later point in time. The more relevant targeting parameters you use to create your target audience, the more effective your advertising campaign will be in terms of results and cost.
Location Audience Targeting
With Location Audience Targeting you can target potential customers based on their real-time location and location history. With the highest quality data, you can target based on people who have visited any location, be it your own brand, a competitor or selecting by category within a specified timeframe.
Behavioral Audience Targeting
Behavioral Audience Targeting combine visitation behaviors with demographic information to build sophisticated audience profiles. This data can then be used to target potential customers based on consumer lifestyle and interests
Custom Audience Targeting
Our Audience Manager lets you create tailored segments for audience targeting based on visitation data, behavioral attributes, demographic details, and purchase information.
Results & Insights
How 170,000 store visits boosted sales and support for the Live Más FoundationREAD
How L’Occitane used proximity targeting to capture the magic of golden hourREAD
Is the Auto Industry Optimizing Itself Out of Sales?
For decades, the Automotive industry has viewed online metrics as an important measure of marketing success. Eager to validate their […]READ
GroundTruth Named a Snapchat Partner: Helping Advertisers with Location-Powered Experiences
In today’s experience economy, it’s more important than ever to be where your consumers are. With 79% of surveyed teens […]READ
How Timberland used location data to inspire urbanites to take their own outdoor adventuresREAD
How BMW used location technology to drive luxury consumers to local dealershipsREAD