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Audience Targeting Platform

What is Audience Targeting?

Audience Targeting is a way for marketers to reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information.

How Does it Work?

Marketers can use this information to create tailored ads and target customers when they are likely to buy a product or use a service. If a customer has filled out a form, visits your website, or is observed inside your brick-and-mortar location, you can also create an audience segment to retarget these customers at a later point in time. The more relevant targeting parameters you use to create your target audience, the more effective your advertising campaign will be in terms of results and cost.

Location Audience Targeting

With Location Audience Targeting you can target potential customers based on their real-time location and location history. With the highest quality data, you can target based on people who have visited any location, be it your own brand, a competitor or selecting by category within a specified timeframe.

Behavioral Audience Targeting

Behavioral Audience Targeting combine visitation behaviors with demographic information to build sophisticated audience profiles. This data can then be used to target potential customers based on consumer lifestyle and interests

Custom Audience Targeting

Our Audience Manager lets you create tailored segments for audience targeting based on visitation data, behavioral attributes, demographic details, and purchase information.