Cost Per Visit (CPV)
With CPV advertising you can boost your in-store visits while only paying when a visit occurs.
What is CPV Advertising?
CPV (Cost Per Visit) is a groundbreaking advertising solution, which removes the risk or guesswork of traditional media buying, as marketers only pay when in-store visits occur. This new model shifts accountability from buyer to partner, bringing improved transparency and simplicity to the advertising industry.
How it works
GroundTruth’s local advertising platform has been built from the ground up to ensure precision, accuracy and above all else, performance. GroundTruth uses a combination of performance optimized products to generate desired number of visits. The result is a fully customizable CPV advertising solution.
How Athleta kept brand awareness and in-store visits active during the holidaysREAD
I-COM & Outback
GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaignREAD
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
We’ve come a long way since the days when CPM was everything. The metrics we use to buy advertising have […]READ