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Cost Per Visit (CPV)

With CPV advertising you can boost your in-store visits while only paying when a visit occurs.

What is CPV Advertising?

CPV (Cost Per Visit) is a groundbreaking advertising solution, which removes the risk or guesswork of traditional media buying, as marketers only pay when in-store visits occur. This new model shifts accountability from buyer to partner, bringing improved transparency and simplicity to the advertising industry.

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How it works

GroundTruth’s local advertising platform has been built from the ground up to ensure precision, accuracy and above all else, performance. GroundTruth uses a combination of performance optimized products to generate desired number of visits. The result is a fully customizable CPV advertising solution.

Client benefits

  1. The first offline guaranteed cost per visit performance model.
  2. Provides an accountable performance stream.
  3. Pay for deterministic, 1-to-1 visits only. No panels or projections.
  4. Flexible CPV targeting based on location, weather, audience and more.

Real results

Blog

2-22-2018

CPV and CPM: Why Both Deserve a Place in Your Marketing Mix

What is Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only […]

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