Cost Per Visit
What is it?
This groundbreaking solution removes the risk or guesswork of traditional media buying, as marketers only pay when in-store visits occur. This new model shifts accountability from buyer to partner, bringing improved transparency and simplicity to the advertising industry.
How it works
GroundTruth’s platform has been built from the ground up to ensure precision, accuracy and above all else, performance. GroundTruth uses a combination of performance optimized products to generate desired number of visits.
- The first offline guaranteed performance model.
- Provides an accountable performance stream.
- Pay for deterministic, 1-to-1 visits only. No panels or projections.
How Athleta kept brand awareness and in-store visits active during the holidaysREAD
I-COM & Outback
GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaignREAD
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
We’ve come a long way since the days when CPM was everything. The metrics we use to buy advertising have […]READ