Media that Drives Visits and Other
Real Business Results
We have unique data, proprietary technology, and serve media across key marketing
channels with measurable attribution toward your KPIs.
Let’s break down how we help marketers leverage real-world behavior to drive real business results.
How We Do It
Reach
Reach customers across multiple screens with impactful media that
drives action.
Performance
Measure real business results, including in-store and online visits, return on ad spend, and incremental lift.
Media Channels
Connect with customers at multiple points along their path to purchase.
Real Business Results
Drive In-Store Visits
Turn digital ads into real-world foot traffic and in-store visits. GroundTruth specializes in connecting your online efforts directly to in-store visits, transforming real-world behaviors into real business results. →
Build Brand Awareness
Your brand deserves to be seen by the right people, in the right moments. GroundTruth leverages the power of real-world insights to create powerful connections and amplify your brand’s presence. →
Grow Market Share
Ready to capture more of your market? GroundTruth provides the intelligence and reach you need to strategically grow your market share by winning over new customers and defending your existing business. →
Sell More Products
Turn your digital ad spend into revenue. GroundTruth empowers your brand to move beyond impressions and drive incremental sales, by targeting the right customers at the moments they’re ready to buy. →
Flexible Purchase Models
Only pay for results that precisely meet your business objectives using pricing such as Cost Per Visit, GROAS, or cost per additional product sales generated by the campaign.
Creative Services
With our managed services, you can also have our team of expert designers create your ads for all screens, based on your brand guidelines and optimized to help you connect with key audiences.
How We Do It
Our Data
Strong performance starts with quality data. We obtain first-party data through our owned and operated (and top rated!) app, WeatherBug, third-party data through partnerships, and bid stream data from our media supply partnerships.
Blueprints
Blueprints are the foundation of GroundTruth’s ability to create and reach unique audience segments based on real-world behaviors that can be reached across multiple media channels. Blueprints also makes it possible to measure how consumers respond to advertising campaigns, including if they physically showed up to a location or visited a website, to understand the real business results generated by a brand's advertising.
Frequently Asked Questions
What does GroundTruth help marketers do?
GroundTruth helps marketers use real-world behavior to find the right audiences, reach them with omnichannel ad campaigns, and drive real business results like in-store visits, sales lift, and market share growth.
How does GroundTruth use real-world location data in campaigns?
GroundTruth uses its Blueprints technology to map real-world locations, build audience segments based on visits, and measure when an ad drives a real-world visit.
Where can GroundTruth run my ads?
GroundTruth can run campaigns across mobile, desktop, CTV and OTT, digital audio and podcasts, digital out-of-home, and audience-based direct mail, so brands can connect with customers along the path to purchase.
How does pricing work for GroundTruth campaigns?
GroundTruth offers flexible purchase models including Cost Per Visit, ROAS, and cost per additional product sale, so campaigns can be aligned with specific business goals.