Activate GroundTruth programmatically using
the buying platform of your choice
End-to-end solution which offers the ability to place bids on an impression by impression basis on
location verified inventory layered with GroundTruth’s targeting offerings.
Increase your Scale & Reach
Get Better Targeting
Have More Control
We’re Ready to Activate.
Ways To Buy
A full stack solution: we aggregate a pool of location-verified inventory, pre-targeted to the locations and visitation behaviors you want to reach.
AUDIENCE DATA SEGMENTS
License our visitation based audiences and behavioral segments to activate location targeting across any media inventory.
Audiences: Built based on past visitation to specific business locations.
Audience groups with common behavioral traits that align with your products and offerings.
Media Agnostic Capabilities
GroundTruth’s Audience segments allow you to target users on mobile in-app inventory, CTV, and Desktop.
Pre-Built Audience Taxonomies
Through our integrations with DSPs, we offer thousands of pre-packaged audiences that are live and ready to activate.
- Department Stores > Macy’s
- Restaurants > Olive Garden
- Automotive Dealers > Jeep
- Sports Enthusiast: Users observed visiting places like sports stadiums, sport retailers, and/or sports bars.
- Affluent Shoppers: Users with household income of 100k+ observed shopping at luxury retail locations.
Audiences Built From Trusted Visitation Data
GroundTruth’s Visitation Dataset is MRC Accredited
GroundTruth is the only location based ad tech company to be accredited for its location, place, and visit datasets.
The MRC’s accreditation validates our methodology and accuracy of place-based visits for targeting, audience building, and measuring campaign performance.