programmatic

Tap into GroundTruth to Power your
Programmatic Campaigns

Our programmatic solutions allow you to leverage the power and scale of our real-time, location-based targeting
tactics as well as the audiences we build based on past visitation patterns.

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Partner with GroundTruth Programmatically
Based on What’s Right for You

Private Marketplaces (PMP)

Access the full range of GroundTruth capabilities, including real-time targeting, within your own DSP.

  • Inventory curated using our proprietary real-time, geo-location targeting
  • Audiences built off these real-world behaviors
  • PMP deals sent directly to your DSP
  • Proximity, Audiences, DMA, State, Zip Code, Weather Triggering & Customizable Audiences available
  • Reach mobile in-app users
  • No minimums
Preferred PMP

Exclusive control with early access
to the inventory you want
with a fixed rate.

  • Inventory curated using our proprietary real-time, geo-location targeting
  • Audiences built from real-world behaviors
  • PMP deals sent directly to your DSP
  • Proximity, Audiences, DMA, State, Zip Code, Weather Triggering, & Customizable Audiences available
  • Reach mobile in-app users
  • One-to-one deal set-up
  • Fixed CPM rate
Programmatic Audience Data

Activate over 1,500+ GroundTruth audiences, built from real-world behavior,
in any DSP.

  • GroundTruth verified audience data plus your own media solution
  • Location and Behavioral Audiences available instantly within select DSPs
  • 1,500 of our strongest, scalable audience segments available
  • Reach people on any channel and device
  • Audiences refreshed regularly
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Access to an Extensive List of Audiences

Use your own DSP to reach GroundTruth audiences across any screen.

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Brand Categories

Location Audience

Your Brand Category

Examples include:

Clothing & Accessory Shoppers, Factory Outlet Shoppers, Footwear Shoppers, Amusement & Theme Parks Visitors, Parents, Grocery & Supermarket Shoppers, Quick Service Restaurant Visitors and more.

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Brands

Location Audience

Your Brand Category

Location Audience

Competitive Brand Visitors

Examples include:

Target Shoppers, Costco Shoppers, AMC Theatre Visitors, McDonald's Visitors, Walmart Shoppers, Kohl’s Shoppers, West Elm Shoppers, and more.

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Behavioral Segments

Behavioral Audience

Suburban Moms

Behavioral Audience

Frequent Fitness Center Visitors

Examples include:

Frequent Sports & Recreation Visitors, Evening Casual Restaurant Visitors, Luxury Car Shoppers and more.

Want to learn more?

Let’s connect to get you connected to GroundTruth audiences.

Let’s Chat