Our MRC accredited intent data allows you to model off 100% observed real-world visitation activity to better predict and influence customers at scale.
Increase Reach
Improve Precision
Drive Better Performance
Ways to Activate with GroundTruth
Private Marketplaces (PMP)
Mobile ad solution where we curate inventory that matches your audiences and make it available as a PMP.
- Simplifies buying: Media and Audiences in one place
- Provides foot traffic measurement
- Offers access to the full range of GroundTruth’s location-based targeting capabilities:
ProximityBlueprints (On-Premise)AudiencesNeighborhoodsWeather
Proximity
Programmatic Audience Data
Our extensive list of intent-based audiences
in the DSP of your choice.
- Offers access to GroundTruth verified audience data
- Drives performance through better audience targeting
- Reach people on any channel or device covered by your DSP, including:
MobileDesktop CTV
Thousands of Effective Audience Segments
Pre-packaged audiences are ready to activate through all major DSPs.
300+
Brand Categories
Location Audience ->
Your Brand Category
1000+
Brands
Location Audience ->
Your Brand Category
Location Audience ->
Competitive Brand Visitors
100+
Behavioral Segments
Behavioral Audience ->
Suburban Moms
Behavioral Audience ->
Sport Enthusiasts
Audiences Built From Trusted Visitation Data
GroundTruth’s Visitation Dataset is MRC Accredited
GroundTruth is the only location based ad tech company to be accredited for its location, place, and visit datasets.
The MRC’s accreditation validates our methodology and accuracy of place-based visits for targeting, audience building, and measuring campaign performance.
