Advanced Reporting
Built for the Modern
Decision-Maker
GroundTruth’s reporting provides detailed transparency
into your campaign’s performance, with the additional benefit of actionable insights and trends to help you optimize future campaigns.
Reporting Metrics
We go beyond traditional success metrics by delivering next-level insights through our exclusive real-world visitation data,
powered by our proprietary Blueprints.
Visitation Rate (VR)
New Visitors
Market Share
Cost Per Visit (CPV)
Visitation Latency
Return on Ad Spend (ROAS)
Network Level Reporting
Visitation/Day of Week
Visit Lift
In-Store Visits
Visitation/Time of Day
Sales Lift
Online Visits
Audience Insights
Brand Lift
...and more
Plus all the campaign performance
metrics you already know!
- Reach
- Impressions
- Clicks
- Click-Through Rate (CTR)
- Video Completion Rate (VCR)
- Video Views
- Listen-Through Rate
Actionable Insights
Highlighting how you can translate reporting and insights into actionable optimizations on your existing and future campaigns.
Visitation
Understand whether your ads are driving visits to your intended locations. Not only can you measure if visits are occurring post-ad impressions, but you can tap into trends like time of day, day of week, and more.
Market Share
Tracks changes in your business’s foot traffic relative to competitors before and after your campaign, to evaluate its impact on your market position and adjust your media plans accordingly.
Network Level Reporting
Know exactly where your CTV ads are running. While Connected TV (CTV) already offers great performance insights, we help you take it a step further by providing a clear, transparent view of the networks carrying your ads.
How to Access
ADS MANAGER
If you’re an existing GroundTruth Ads Manager user, you can access this reporting within the same platform.
CUSTOM REPORTS
If you’re working with our Sales team, we’ll send you custom status reports throughout your campaign and a full recap post-campaign.
Ready to Get Started?
Learn how our advertising platform can help you drive real business results.