Location-based Audience Targeting

With Location-based Audience Targeting, you can target potential customer audiences based on their real-time location and location history. This includes the location of your own business as well as your competitors’ locations.

Behavior-based Audience Targeting

Behavioral-based Audience Targeting combines visitation behaviors with demographic information to build sophisticated audience profiles. This data can be used to target potential customer audiences based on brand preferences, lifestyle, and interests.

Custom Audience Targeting

Create tailored segments for audience targeting based on visitation data, behavioral attributes, demographic details, and purchase information.

Explore a comprehensive and consolidated view of audiences available for targeting in Ads Manager.

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Frequently Asked Questions

Audience targeting on GroundTruth’s platform uses past behaviors, purchase data, demographic data, and location insights to provide marketers everything they need to identify the most relevant audiences for a campaign. Marketers can explore a consolidated view of available audiences in Ads Manager and choose the segments that best match their goals. GroundTruth offers location-based audiences, behavior-based audiences, and support for custom audiences.

Location-based audience targeting reaches potential customers based on their real-time location and their history of visiting specific locations. This includes visits to your own business or your competitors, allowing you to engage people when they are nearby a specific point of interest or have shown interest in similar locations over time.

Custom audiences can be built from visitation data, behavioral attributes, demographic details, and purchase information. By combining these data points, you can create tailored segments that closely match the characteristics and intent of your ideal customers.