Channel Partnership | Reseller Partnership
Grow Your Business by Adding New Products for Your Clients
Real-world behavior powers everything that we do, from audience building and targeting to dynamic creative solutions and attribution. With access to the most accurate intent data in the industry, we can help you…
- Build Unique Audiences that Drive Real Business Results
- Activate Targeted Ads Across all Screens
- Measure the Impact of your ROI
Media Products for all your clients
Concert
Radio
Cinema
Broadcast
Out-of-Home
Education
Customized partner
products
- White-labeled solutions
- Beta access to new products
- The ability to add your own 1st party data
On-Boarding and Sales Enablement
- GroundTruth Discovery Insights Platform
- White-labeled sales collateral
- GroundTruth educational series of materials and videos
Reporting and Measuring Solutions
- Visualized insights
- Campaign wrap-up insights
- Attribution studies
Media Products that Help to Boost Ad Performance and Effectiveness, Across All Verticals and Across All Screens
Behavioral Audience
Leverage more than 128 segmented audiences and overlay real-world visitation behavior with demographic data for maximum reach.
Brand Targeting
Reach people who have visited a specific brand location or specialty store. Leverage data from thousands of brands and major chains.
Proximity Targeting
Reach consumers when they are in the defined vicinity of a specific location to influence immediate and future behaviors.
Neighborhoods
Reach audiences within unique geographical boundaries based on visitation patterns and audience segments.
Weather Triggering
Automate Ad activation based on current and forecasted weather conditions to reach customers based on their surroundings.
Retargeting
Retarget an impressed audience across all screens to make sure your message is being reinforced at the right moment.
Easy Onboarding Process and Dedicated Support Team
No matter how you choose to partner with us, you’ll receive dedicated resources and a support team to extend the services you provide to customers.
education
Market visits, product & sales training, client seminars, sales contests & rebates, industry intelligence.
localized insights
Real-time sales tools, location intelligence, consumer insight reports, visitation reports, competitive trend analysis.
pre-sale support
Sales/Client “ride-alongs”, mobile brainstorm/campaign kick-off sessions, troubleshooting, Q/A, technical Support.
Execution
Monitor all delivery & pacing, enhancements/optimizations, weekly performance reviews/check-ins.
Marketing collateral
White labled product one-sheets, vertical-specific research, email newsletters, and more.
Performance & ROI
Real-time campaign insights, campaign wrap-up reports, detailed audience performance and insights, and campaign recap calls.
GroundTruth has provided our partnership with additional product capabilities including mobile inventory integrations. Now, through joint development with GroundTruth, we are expanding our platform to include additional signals and groundbreaking sophiscated analytics, for the benefit of our advertising clients.
Andy Sriubas
Chief Commercial Offer
Why You Can Trust GroundTruth Data
Brand Safety & Visit Accuracy
Ready to Work with the Reseller Team?
Let's chat about how our solutions can help you achieve your marketing goals.
Frequently Asked Questions
What is the GroundTruth channel and reseller partnership program?
The channel and reseller partnership program allows partners to expand their offerings by reselling GroundTruth’s location-based media and audience products. Partners can add new revenue streams while providing clients with data-driven advertising solutions.
What types of media products can partners offer to their clients?
Partners can offer media products across multiple channels, including mobile, desktop, audio, connected TV, broadcast, live concerts, digital out-of-home, and even education-focused environments. These products help clients reach audiences across screens and verticals.
How does GroundTruth support partners with onboarding and sales enablement?
GroundTruth provides onboarding, education, sales support, and marketing collateral to help partners confidently sell and activate campaigns. This includes product training, localized insights, and pre-sale support to assist with client pitches and strategy.
How do partners measure performance and ROI for their clients?
Partners have access to reporting and measurement tools that provide visibility into campaign performance and real-world outcomes, like foot traffic and online and in-store sales. These insights help demonstrate value, track effectiveness, and support ongoing optimization for client campaigns.