Contextual Targeting
Deliver relevant messaging based on specific user conditions.
The Where
Use geo-contextual moments to accurately target your audience, allowing you to immediately influence present and future behaviors. Through our patented blueprinting technology, we can tell precisely whether your targeted audience are in a store, in a parking lot, or within walking distance of a location.
The When
Deciding when to activate contextual ads is key to how likely your audience will respond and engage with it. With GroundTruth you can select the time of day or specific weekdays for when your ads will be seen.
Advanced Context
With GroundTruth’s Weather Targeting, advertisers can dynamically tailor their creative and ad messaging based on a number of current or forecasted weather conditions. This form of advertising provides the perfect complement to other real-world behaviors such as Location Targeting.
The What
Before you activate your contextual ad campaigns make sure they only run on contextually relevant publisher categories such as News, Sports, or Food.
Benefits of Contextual Targeting
Performance
Consumer are more likely to engage with an ad that is contextual relevant.
Less Waste
Only serve ads when all contextual requirements are meant and eliminate wasted impressions.
Safe for Brands
Select only apps and websites that are relevant to your brand
Learn how you can drive real business results with our advertising platform.
Frequently Asked Questions
What is contextual targeting and how does it work?
Contextual targeting delivers ads based on real-time user conditions such as surroundings, timing, and environmental factors, so brands can reach people when they are most likely to engage. Think ads for pizza delivery on a cold, rainy evening.
How does GroundTruth use location context in its targeting?
GroundTruth uses its proprietary Blueprints technology to identify whether someone is inside a store, in a parking lot, or within walking distance of a location, which can be paired with contextual advertising.
Can contextual targeting be scheduled or adjusted based on conditions?
Yes. Advertisers can choose specific times of day or specific days of the week for their ads to appear, and they can also use Weather Targeting to adjust creative and messaging dynamically based on current or forecasted conditions.
What types of content environments can contextual ads run on?
Advertisers can ensure their ads run only within relevant publisher categories such as News, Sports, or Food, which supports brand safety and reduces wasted impressions.