Managed Service

Leverage real-world behaviors to deliver marketing that
drive real business results.

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White Glove Service

GroundTruth experts will manage all aspects of your campaign, from setup to real-time optimizations to in-depth reporting.

Build unique media audiences that drive real business results.
Activate targeted media ads across all screens.
Measure the impact of your media.

Reach Key Audiences Based on Real-World Behaviors

Real-Time Moments

Target potential customers with media based on where they are in the moment, whether they're browsing at home or within the walls of your location.

  • Proximity
  • On-Premise
  • Neighborhoods
  • Geofencing
  • Zip Code
  •       and more...
Past Behaviors

Reach potential customers with media based on past vistation patterns, like messaging a recent gym goer about your newest healthy menu items.

  • Location Audiences
  • Behavioral Audiences
  • Custom Audiences
  • Retargeting
  •       and more...
Weather Conditions

Provide contextual ads with media based on the conditions around the customer to ensure relevant messaging, such as promoting your sale on snow tires ahead of a big storm.

  • Current Temperature
  • Forecast
  • Rain
  • Snow
  •       and more...

Media Channels

Connect with customers at multiple points along their path to purchase.

Mobile
Desktop
CTV/OTT​
CTV/OTT​
Audio
Digital
Out-of-Home​
Audience-Based
Direct Mail​

Measure Real Business Results

  • In-Store Visits
  • Online Visits
  • Return on Ad Spend
  • Brand, Visitation, and Sales Lift

Creative Services

With our managed services, you can also have our team of expert designers create your ads for all screens, based on your brand guidelines and optimized to help you connect with key audiences.

Trusted by Marketers to Drive Real Business Results​

Location is an important piece of our overall strategy to better understand existing customers, as well as drive new ones. Being able to buy through GroundTruth on a Cost Per Visit basis also eliminates a lot of the guesswork on our end. We’re able to build campaigns with full confidence that we’ll hit our visitation, or as past campaigns have proven, far exceed them.
CARLOS BECIL
CARLOS BECILChief Marketing Officer
Groundtruth was a great partner to launch one of Yachak’s first national media campaigns. Between their ability to target hyper customized audiences and leverage precise location targeting, we were able to drive brand awareness and store visits to key retailers within our network.
Brady Badmington
Brady BadmingtonAssociate Manager, Marketing
Morrison and GroundTruth immediately understood our goals and found innovative ways to get our audiences into Hooters restaurants at game time. The CTV and mobile campaign delivered incredible results. On top of that, GroundTruth provided compelling audience insights that will contribute to the continued success of future campaigns.
MIKE BEAUCHAMP
MIKE BEAUCHAMPVP, Digital Marketing Technology
Our partnership with GroundTruth provides an opportunity to enhance our new store marketing strategy. Their technology gives us the ability to leverage leading location data to assist us in reaching high-potential customers, at the right time and in the right place, boosting our awareness in the local market and driving foot traffic to our new stores.
Casey Foxen
Casey FoxenIntegrated Marketing Manager

Learn how you can drive real business results with our advertising platform.

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Frequently Asked Questions

GroundTruth’s managed services provide white-glove service where experts manage every aspect of a campaign, from strategy and setup to optimization and reporting, using real-world behavior to drive measurable business results.

Managed services include building and activating audiences, running ads across multiple media channels, optimizing performance in real time, and measuring outcomes such as in-store visits, online visits, and return on ad spend.

Audiences are targeted based on real-world behaviors, including real-time location, past visitation, and weather conditions. This allows campaigns to reach people in the moment, re-engage them after visits, or adjust messaging based on environmental factors.

Managed services campaigns can run across mobile, desktop, connected TV, audio, digital out-of-home, and audience-based direct mail, giving brands consistent reach across the full customer journey.