programmatic
Tap into GroundTruth to Power your
Programmatic Campaigns
Our programmatic solutions allow you to leverage the power and scale of our real-time, location-based targeting
tactics as well as the audiences we build based on past visitation patterns.
Partner with GroundTruth Programmatically
Based on What’s Right for You
Private Marketplaces (PMP)
Access the full range of GroundTruth capabilities, including real-time targeting, within your own DSP.
- Inventory curated using our proprietary real-time, geo-location targeting
- Audiences built off these real-world behaviors
- PMP deals sent directly to your DSP
- Proximity, Audiences, DMA, State, Zip Code, Weather Triggering & Customizable Audiences available
- Reach users across all major media channels
- No minimums
Preferred PMP
Exclusive control with early access
to the inventory you want
with a fixed rate.
- Inventory curated using our proprietary real-time, geo-location targeting
- Audiences built from real-world behaviors
- PMP deals sent directly to your DSP
- Proximity, Audiences, DMA, State, Zip Code, Weather Triggering, & Customizable Audiences available
- Reach users across all major media channels
- One-to-one deal set-up
- Fixed CPM rate
Programmatic Audiences
Activate over 1,500+ GroundTruth audiences, built from real-world behavior,
in any DSP.
- GroundTruth verified audience data plus your own media solution
- Location and Behavioral Audiences available instantly within select DSPs
- 1,500 of our strongest, scalable audience segments available
- Reach people on any channel and device
- Audiences refreshed regularly
- Seamlessly send custom GroundTruth audiences directly to your Trade Desk seat
Access to an Extensive List of Audiences
Use your own DSP to reach GroundTruth audiences across any screen.
Brand Categories
Location Audience
Your Brand Category
Examples include
Clothing & Accessory Shoppers, Factory Outlet Shoppers, Footwear Shoppers, Amusement & Theme Parks Visitors, Parents, Grocery & Supermarket Shoppers, Quick Service Restaurant Visitors and more.
Brands
Location Audience
Your Brand Category
Location Audience
Competitive Brand Visitors
Examples include:
Target Shoppers, Costco Shoppers, AMC Theatre Visitors, McDonald's Visitors, Walmart Shoppers, Kohl’s Shoppers, West Elm Shoppers, and more.
Behavioral Segments
Behavioral Audience
Suburban Moms
Behavioral Audience
Frequent Fitness Center Visitors
Examples include:
Frequent Sports & Recreation Visitors, Evening Casual Restaurant Visitors, Luxury Car Shoppers and more.
Want to learn more?
Let’s connect to get you connected to GroundTruth audiences.
Frequently Asked Questions
How does GroundTruth support programmatic advertising campaigns?
GroundTruth supports programmatic campaigns by providing real-time, location-based targeting and audiences built from real-world visitation behavior. These capabilities can be activated directly within a brand’s existing DSP.
What programmatic buying options are available with GroundTruth?
Advertisers can work with GroundTruth through private marketplaces (PMPs), preferred PMPs, or by activating GroundTruth audience data programmatically. Each option offers different levels of control, inventory access, and pricing structures based on campaign needs.
What types of audiences are available for programmatic activation?
GroundTruth offers access to a large library of location and behavioral audiences, including brand visitors, competitive shoppers, and lifestyle-based segments. These audiences can be purchased off-the shelf in DV360 and TTD, and can also be connected to through LiveRamp.