Case Study / Pet Food Brand
How a pet-friendly brand unleashed sales at Walmart online properties when they teamed up with GroundTruth.
The brand optimized their media to reach key audiences and measure the impact to carted dollars with SmartCommerce’s Click2Cart technology.
A blend of Location and Audience Targeting tactics drove $66K in Cart Transfers, with over $799K in Dollars Carted. Optimizations throughout the campaign led to an efficient Cost Per Visit of $0.43.
of the Visits Driven In-Store were by New Visitors Results
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