Case Study / Pet Food Brand
How a pet-friendly brand unleashed sales at Walmart online properties when they teamed up with GroundTruth.
The brand optimized their media to reach key audiences and measure the impact to carted dollars with SmartCommerce’s Click2Cart technology.
A blend of Location and Audience Targeting tactics drove $66K in Cart Transfers, with over $799K in Dollars Carted. Optimizations throughout the campaign led to an efficient Cost Per Visit of $0.43.
of the Visits Driven In-Store were by New Visitors Results
CASE STUDY | SOLA
The Sola Company, a specialty foods company known for its tasty low-carb Keto friendly products, used GroundTruth’s Ads Manager platform to conduct a campaign that drove visits to Walmart stores that carried Sola products.
- The month-long campaign used audience targeting to drive 7.4k visits to Walmart Stores.
- Most visits occurred one week after being served an ad.
- Over 3k visitors were considered “new visitors,” having not visited a Walmart in the past 90 days.
- Walmart expanded Sola to 400 more stores as a result
Approximately 1k visitors were in danger of becoming a lapsed customer. They returned to a Walmart store, thanks to the Sola brand.
Shopper Marketing Trends: Key marketing strategies to influence shopper behavior
Hosted by Rachel Bennington, VP of CPG, GroundTruth
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