Drive more visitors to your open houses

Use Proximity And Get Hyperlocal

Geofencing: GroundTruth’s technology allows you to define a very precise and targeted 0.1-mile radial fence around a specific location. So, when you’re marketing in a particular neighborhood, you can geofence the nearby shopping centers, office spaces, and parks people in that area use. In addition, if you’re handling rentals, geofencing real estate helps you target leasing offices prospective customers are likely to visit.

Geofencing for conquesting: you can set up a geofence around competitor MLS listings and show ads to people looking at them. This can influence them to look at your listings instead. And you can save this niche audience for future marketing, such as retargeting campaigns to further influence their behavior.

Build a location-based audience targeted by offline visitation behavior

You can capture market-share by enticing people to your location after they’ve visited a nearby competitor.

GroundTruth’s Blueprints technology builds a digital map of every area. You can refine this data to build a location-based audience targeted by offline visitation behavior. In other words, if you want to promote homes within a few miles of a desirable school district, you can do it.

Create Custom Audiences

Whether you’re selling condos or vacation rentals, every MLS listing caters to a different demographic. In combination with your real estate data visualization, you can use GroundTruth to create audiences based on what you’re marketing and who you want to reach.

For example, if you’re selling luxury apartments in South Beach, it doesn’t make sense to target the entire city of Miami. That’s a waste of your ad budget, as you’ll be marketing to millions of people who aren’t interested at all.

Instead, use more refined criteria, serving targeted ads to buyer categories like affluent shoppers, golfers, or luxury car owners. The more relevant your marketing is, the more likely you are to make sales.