The Lean: Restaurant/QSR Brief
In the following Q1 2021 Restaurant and QSR Lean Report, GroundTruth provides important offline behavioral insights to help marketers maneuver through the new “normal.” Specifically, we compare the peaks and valleys of this past year with recent visitation trends to understand where the opportunities are for QSRs and restaurants in Q2 2021.
Case Study / Outback Steakhouse
GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaign
new customers were driven to Outback
Case Study / Taco Bell
How 170,000 store visits boosted sales and support for the Live Más Foundation
visits driven to Taco Bell locations
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