Sports Advertising: Drive Attendance and Amplify Partnerships with GroundTruth

Reach your sports advertising goals with GroundTruth – whether that’s advertising your events to dedicated sports fans and increasing sales or strengthening your sports partnerships and increasing brand awareness. Sign up for free access to our sports advertising platform today!

Sports Advertising Marketing Strategies

Proximity Targeting

Target sports attendees in real-time while they are within a specified radial fence of your stadium, arena, or event location. Heighten the likelihood of boosting engagement, re-booking future ticket sales, or driving membership signups.

Location Audiences

Reach relevant sports fans to ensure effective and highly targeted advertising. This tactic enables you to target potential sports attendees based on past visitation behaviors to specific locations. Examples of GroundTruth's location categories include Sporting Goods Stores, Restaurants & Bars, Casinos, and more.

Behavioral Audiences

Combine visitation behaviors with demographic information to form sports audience profiles, defined by actual consumer lifestyles and interests. This strategy allows you to hyper-focus on sports fan engagement. Examples of GroundTruth’s behavioral audiences include Sports Enthusiasts, Fitness Enthusiasts, Grocery Shoppers, and more.

Weather Triggering

Tailor your message and drive relevant action based on local weather conditions. Examples of weather triggers include Temperature, Rain Probability, Snow, and more, helping optimize your sports advertising strategy.

Custom Audiences

Create custom sports audiences to target by layering historical visitation, behavioral attributes, demographic details, 1st party data, and even purchase data to target specific fans and entice them to watch games.

Retargeting

Reach people who attended your sports events and retarget them with the messaging of your partners and sponsors. This helps strengthen brand loyalty and prompt consumer action further down the sales funnel, driving demonstrated ROI for your corporate partnerships.

Connect with Sports Fans Across Devices

Tap into digital sport advertising across different screens to retarget and amplify your brand’s messaging at multiple touchpoints, converting casual fans into season ticketholders and attendees.

Mobile

Reach sports fans while they are on-the-go in their day-to-day lives. This keeps your event top-of-mind and boosts brand awareness.

Desktop/Tablet

Reinforce your messaging to sports enthusiasts while they browse. Add specific calls to action that link to your landing page of choice.

CTV/OTT

Sports advertising on OTT sports platforms and CTV sports apps allows you to showcase games and events in high quality. Add a scannable QR code that leads to your landing page where consumers can directly purchase tickets.

Audio

Connect with sports fans on their favorite radio stations and podcasts. Sports enthusiasts frequently seek content they trust and follow consistently, so GroundTruth audio is an ideal channel to capture their attention.

Digital Out-Of-Home

Tap into sports advertising efforts while consumers are commuting or traveling. Digital out-of-home is a great way to maximize reach in high-density areas.

Audience-Based Direct Mail

Send postcards directly to households with a demonstrated interest in sports and events.

Expand Sports Partnership Opportunities with GroundTruth

In addition to helping you increase ticket sales, GroundTruth can elevate your sports sponsorship and brand partnership efforts as well. Whether it’s increasing in-stadium signage visibility or driving co-branded campaigns, GroundTruth delivers real business results that strengthen both your brand and your partnerships.

Showcase Partnership ROI: Drive foot traffic to your partner’s locations, whether it’s Pizza Hut, Nike, or other brands.
Renew Sponsorships: By providing partners with real-world data on how campaigns influenced visits, sales, and online-to-offline conversions, you can make a strong case for renewing or increasing sponsorship agreements.
Boost Fan Engagement: GroundTruth’s targeting tactics go beyond driving fans to sporting events. Leverage our suite of solutions to bring demonstrated ROI for co-branded partnership experiences, offers, and other activations.

Real Business Results

Gain insight into the effectiveness of your campaign through in-depth reporting metrics that are tailored for sports advertising. Reporting metrics related to sports advertising that GroundTruth provide include:

Visits
Visitation Rates
Impressions
Reach
Conversion Tracking
Video Completion Rate
And more!

Power Smarter Sports Advertising Campaigns

Take the guesswork out of your sports advertising campaigns. With GroundTruth, you have access to actionable insights that help you refine your marketing strategies to better meet your goals. Insights related to sports advertising that GroundTruth provide include:

Connected TV (CTV) Spotlight – Live Sports

Results That Matter

Be front and center. Advertise in the middle of the action with GroundTruth’s premium offering – live sports. Our offering includes Fubo TV, FOX Sports, TNT, MLB, ESPN, and more!

Benefits

Engage in real time with fans in premium, live sports environments that foster active viewership and brand loyalty
Capitalize on the intensity and excitement of live sports to engage passionate audiences in meaningful moments
Get best-in-class reporting – you’ll be able to see which apps, networks, and channels displayed your CTV ads