In case you haven’t heard, Dynamic Intent Prediction is now available in GroundTruth Ads Manager, courtesy of ZeroToOne.AI. Once a tool for only the largest marketing budgets, our Dynamic Intent Predictive audiences enable marketers of any budget to target people based on their future intent. That means serving ads to people predicted to shop, travel, explore, and more within 24-48 hours, 7 days, 14 days, or 30 days, all with 90% accuracy.
Best of all, all these audiences can be added to any Mobile, Desktop, CTV, OTT, and Audio campaign in minutes.
As of this moment, GroundTruth offers 40 predictive audiences across seven industry verticals: Dining & Nightlife; Retail, Grocery & Home; Travel & Hospitality; Entertainment; Sports, Fitness & Outdoors; Life Services & Pets; Automotive. (Don’t see yours here? Don’t worry. We’ve got hundreds more on the way!)
Ready to reach customers before they buy? Here are some insights into our predictive audiences for these seven key verticals.
Dining & Nightlife
Audiences in this vertical utilize near-term prediction windows, focusing on consumers who are likely to dine or go out within the next 24-48 hours. This allows you to capitalize on moments of high intent to catch people as they book reservations, grab a quick bit, and ultimately drive more real-world visits.
Audiences include:
- Morning QSR Visitors: Breakfast QSR visits, coffee purchases, morning dining behaviors in 24-48 hours.
- Lunch Casual Diners: People expected to engage in midday dining visits and lunch restaurant purchase behaviors in 24-48 hours.
- Bar Visitors: People expected to engage in nightlife activity, beverage purchases, and evening dining activity in 24-48 hours.
Retail, Grocery & Home
Audiences in this vertical utilize mid- to long-term prediction windows, ranging from 7 days to 30 days, so you can easily target people as they create their shopping lists for the week or plan bigger projects later in the month.
Audiences include:
- Grocery & Supermarket Shoppers: Supermarket visits, food and household purchases, and grocery shopping within 7 days.
- Affluent Shoppers: Luxury retail visits, upscale spending behaviors, and premium dining and travel activity within 30 days.
- Home Improvement Shoppers: Hardware stores, tools and materials, and renovation activity within 30 days.
Travel & Hospitality
Audiences in this vertical utilize longer-term windows (within 30 days), enabling you to target people as they make their travel plans rather than simply guessing at who will travel based on web and app interactions alone.
Audiences include:
- Leisure Travelers: Resort and hotel visits, vacation planning activity, and leisure purchases within 30 days.
- Business Travelers: Corporate hotels, car rentals, airport visits, and business travel activities within 30 days.
- Budget Hotel: Motel visits, value travel bookings, and domestic travel activity within 30 days.
Entertainment
Our predictive audiences serving the Entertainment vertical cover several different activities, all within longer-term windows to capitalize on intent to purchase tickets for events and attractions ahead of time.
Audiences include
- Music Lovers: Concerts, streaming subscriptions, audio equipment purchases, and music venue visits within 30 days.
- Museum Visitors: Museum visits, cultural event attendance, and arts-related engagement within 30 days.
- Live Theater Visitors: Theater visits, ticket purchases, and cultural entertainment engagement within 30 days.
Sports, Fitness & Outdoors
The audiences available to this vertical are built to capture mid- to long-term intent in the 14 day and 30 day range, giving you the ability to reach your audience as they develop healthy habits and affinities for outdoor activities.
Audiences include:
- Fitness Enthusiasts: Gym visits, activewear purchases, supplement buying behaviors, and wellness activity within 14 days.
- Golf Course Visitors: Golf venue visits, golf equipment purchases, and recreational sports activity within 30 days.
- Sports Enthusiasts: Sporting good purchases, fitness center visits, and live sports attendance within 30 days.
Life Services & Pets
These audiences allow you to serve your ads to people as they make life’s big decisions, such as proper pet care and home ownership.
Audiences include:
- Pet Lovers: Pet store visits, veterinary engagement, and pet supply purchases within 14 days.
- Real Estate Office Visitors: Real estate office visits, mortgage inquiries, and home search behaviors within 30 days.
- Attorney Office Visitors: Legal office visits, financial planning/professional advisory activity within 30 days.
Automotive
Our predictive automotive audiences allow you target car buyers and owners as they shop and plan to purchase new and used cars, as well as seek reliable maintenance.
Audiences include:
- Luxury Car Enthusiasts: Dealership visits and premium auto purchases within 30 days.
- New Car Dealership Shoppers: Dealership visits and financing inquiries within 30 days.
- Auto Repair & Service Shop Visitors: Repair shop visits and maintenance purchases within 30 days.
Try Dynamic Intent Prediction Right Now.
When it comes to predictive audience targeting, we’re just getting started. Though these seven industries and the associated audiences are available today, we will be adding hundreds more across industry verticals in coming months, so keep an eye out!
Give it a try for yourself. Create your GroundTruth Ads Manager account today, and start exploring our platform (no minimum spend required). And, if you have any questions, don’t hesitate to contact us.