About Us
GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand’s advertising. GroundTruth’s proprietary Location, Place, and Visitation data sets are accredited by the Media Ratings Council and trusted by thousands of brands and their agencies.
Meet the team revolutionizing real-world behavior
Board of Directors
Everett Cox
Venture Partner, Emergence Capital
Stephen McCarthy
President and Chief Executive Officer
Mike Perlis
Vice Chairman, Forbes Media
Ricky Sandler
CEO/CIO at Eminence Capital LP.
Anders Richardson
Managing Partner, Palisades Growth Capital
Join our team
We’re the global leader in location technology. If you’re a high performer who loves working hard, playing hard and making a contribution from day one, then explore working with GroundTruth.
GroundTruth Impact
At GroundTruth, we believe it’s our responsibility to lay the groundwork for positive change. GroundTruth Impact is an employee-led, social good initiative focused on creating sustainable change within our communities.