NEW YORK, August 6, 2026 – GroundTruth, a ZeroToOne.AI company and one of the world’s largest real-world signal platforms, today announced that Dynamic Intent Prediction has been awarded “AI-Powered Ad Targeting Solution of the Year” in the 9th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry.
GroundTruth and ZeroToOne.AI have partnered to develop Dynamic Intent Prediction, a set of predictive AI-powered audiences that inform advertisers who is going to act, what they’re going to do, and when – before it happens. Powered by ZeroToOne.AI’s Large Behavioral Model (LBM), Dynamic Intent Prediction scores consumers on live forward-looking intent across windows of 24 hours to 30 days. This means every Dynamic Intent Predictive Audience provides a time window, ranging from 24 hours to 30 days, within which the described action will occur.
The breakthrough solution ingests over 20,000 behavioral signals across seven million U.S. points of interest, scoring more than two billion mobile ad IDs across 9,000+ categories and brands, and refreshes predictions every 24 hours. It is also dynamic, constantly refreshing with new consumers instead of allowing data to get stale. Marketers can target audiences based on whether they will act tomorrow or this month, rather than on how they acted at some point in the past. Larger and more targeted, marketers can layer more parameters for greater specificity and scale over time.
GroundTruth currently offers 40 in-market audiences across verticals such as grocery, sports, outdoor gear, dining, hardware, and more, with plans to release hundreds more before the end of 2026. Dynamic Intent Prediction audiences deliver a much larger footprint than standard audiences, reaching the vast majority of targetable consumers with daily refreshed predictive AI segments. Across CTV, digital audio, podcasts, mobile, and desktop, GroundTruth delivers precise location targeting, behavior targeting, and cross-channel retargeting.
For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry.
“Dynamic Intent Prediction helps marketers move from hindsight to foresight. Most so-called ‘predictive’ AI ad targeting is anything but predictive. It’s historical data, repackaged. Static lookalike audiences are built from where consumers have been, not where they're going. Dynamic Intent Prediction identifies who will convert and when, not who converted before. This breakthrough solution is actively driving measurable reductions in media costs and a significant lift in ROI compared to standard audience targeting. We extend our sincere congratulations to the GroundTruth team for a well-deserved MarTech Breakthrough Award win.”
- Steve Johansson, Managing Director at MarTech Breakthrough
Advertisers can try Dynamic Intent Predictive Audiences across multiple media channels in minutes, no minimum spend required.
About GroundTruth
GroundTruth operates a scaled real-world network that captures and processes billions of daily interactions across the physical world. Leveraging observed consumer behavior, GroundTruth provides high-fidelity, privacy-conscious data infrastructure that powers predictive models and enables a deeper understanding of real-world behavior.
About ZeroToOne.AI
ZeroToOne.AI (ZTO) is an enterprise AI platform built to predict real-world behavior before it happens, enabling brands, advertisers, and enterprises to move from historical analytics to forward-looking decision making. At the core of ZTO is its patent-pending Large Behavioral Model (LBM), developed by AI researchers recruited from Carnegie Mellon University, the nation's top-ranked AI program. ZeroToOne.AI helps enterprises act on intent rather than past performance.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
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