NEW YORK, NY – August 8, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, announced significant momentum for its first-to-market Cost Per Visit solution since its debut in March, including activation with eight out of every ten brands pitched and over 100 active campaigns projected for Q4.
With the market continuing to feel pressure to close the online to offline commerce gap, businesses are increasingly turning to the GroundTruth Cost Per Visit model for guaranteed store visits and real-time insights on their consumers. National chains including Bloomin’ Brands are among major brands integrating this new solution into their marketing strategies to move consumers from awareness to in-store action.
GroundTruth Cost Per Visit brings real visits and real-time consumer insights
“We loved the idea of a direct response model for driving store visits, which GroundTruth Cost Per Visit enables,” said Karen Chester, VP of Media Services, Bloomin’ Brands. “So it’s even more exciting to know that the model delivers on that promise. We’ve eliminated the hurdle of where to run our messaging, enabling us to simply focus on what we want to say. Beyond that, we know we are being as efficient as possible in driving consumers into store. It’s that simplicity that makes it easy for us to continue using this new approach to buying.”
GroundTruth recently partnered with a national fast casual restaurant chain to run a test campaign in a local market. The initial test exceeded the partner’s expectations, driving over 1000 observed visits to its locations, of which 85% were from new customers converted from competitive restaurant loyalists in the area. The campaign was so successful, the brand has since scaled Cost Per Visit into 81 top tier markets, driving over 100,000 visits to date and moving to a national, always-on strategy.
“GroundTruth has created a substantial model with Cost Per Visit which connects marketing strategy directly with investment,” said Serge Matta, President, GroundTruth. “Since our roll-out, we’ve seen results and demand for the solution grow beyond expectations. We’ve also seen the industry respond with similar performance models. Both of these factors underscore an increased appetite for accurate and precise insights and overall better ROI attribution in advertising.”
The GroundTruth Cost Per Visit model is only available in the United States. Pricing is customized and calculated for each individual brand. For more details or if you have any questions, please visit: http://info.xad.com/cost-per-visit