Discover the latest news and industry updates from GroundTruth.
With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for the ‘Future of Mobile’ panel event, chaired by Ciaran O’Kane, CEO ExchangeWire. Hosted by xAd and The Rubicon Project with…
In this report brought to you by Olo (featuring xAd), we discuss the benefits of mobile marketing, such as being able to more effectively target smartphone-centric customers; leverage CRM and data analytics technology to provide location-based personalized offers; and generate increased loyalty…
In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. Yet, ironically, mobile is helping give out-of-home (OOH) new life. For example, location analytics company Placed has introduced what…
Analysis: How apps and better ads can save the market. This week, Samsung followed Apple’s footsteps down the ad-blocking route, in a sign that device-makers are seeing an ad-free mobile experience as a differentiator. Samsung’s default browser on its mobile…
A report from xAd states that mobile devices are increasingly taking over the consumer purchasing journey. The ‘Mobile Path to Purchase’ study found that 33% of retail purchase journeys solely involved use of a mobile device.The data also revealed that…
The New Year is now upon us, and we’re continuing our daily predictions pieces from industry experts on the trends they expect to see in the next 12 months. Today, xAd‘s Theo Theodorou explains why he believes 2016 will see…