ADS MANAGER AUDIENCE CATALOG
Find the right audience, fast.
Browse the full Ads Manager catalog — from deterministic location audiences and Predictive AI Audiences to premium third-party segments — organized to help you quickly pinpoint the exact target you need.
FUTURE BEHAVIOR
Predictive
Based on what consumers are likely to do next
PAST BEHAVIOR
Deterministic
Based on where consumers have been in the past
ADDITIONAL SIGNALS
Premium
Third-party attributes, purchase and intent data
PARTNER DATA
Premium Audiences
Extend your reach with curated third-party segments that complement real-world behavior with additional signals such as purchase data, demographics, life stage, B2B attributes, interests, and online intent.
EXPAND YOUR TARGETING
Best for specialized attributes, enrichment, and reaching audiences that cannot be defined through visitation alone.
TRUSTED DATA PARTNERS
Access off-the-shelf third-party segments, including audiences from financial, demographic, and interest-based data.
COMBINE & REFINE
Layer Premium Audiences with GroundTruth deterministic audiences to refine targeting or expand reach.
Explore Deterministic Audiences
| Audience | Audience Description |
|---|---|
| Automotive > In-Market Motorcycles | Auto intenders in market for new motorcycle vehicles based on online behavior on auto related sites/forums or visits to a dealership |
| Automotive > In-Market Vans & Minivans | Auto intenders in market for new van & minivan cars and vehicles based on online behavior on auto related sites/forums or visits to a dealership |
| Automotive > In-Market New Vehicles | Auto intenders in market for new cars and vehicles based on online behavior on auto related sites/forums or visits to a dealership |
| Automotive > In-Market New Vehicles > Parents In-Market for New Cars | Auto intenders classified as parents in market for new cars and vehicles of all makes/models based on online behavior on auto related sites/forums or visits to a dealership |
| Automotive > In-Market Used Vehicles | Auto intenders in market for used cars and vehicles of all makes and models based on online behavior on auto related sites/forums or visits to a dealership |
| Automotive > In-Market Acura | Auto intenders in market for a new Acura car or vehicle based on online behavior on auto related sites/forums or visits to a dealership |
| Automotive > In-Market Audi | Auto intenders in market for a new Audi car or vehicle based on online behavior on auto related sites/forums or visits to a dealership |
| Automotive > In-Market Bentley | Auto intenders in market for a new Bentley car or vehicle based on online behavior on auto related sites/forums or visits to a dealership |
| Automotive > In-Market BMW | Auto intenders in market for a new BMW car or vehicle based on online behavior on auto related sites/forums or visits to a dealership |
| Automotive > In-Market Buick | Auto intenders in market for a new Buick car or vehicle based on online behavior on auto related sites/forums or visits to a dealership |
| Automotive > In-Market Cadillac | Auto intenders in market for a new Cadillac car or vehicle based on online behavior on auto related sites/forums or visits to a dealership |
| B2B > Business Professionals | Users classified as Business Professionals based on social, business, directories websites, as well as declared data from surveys and company records & filings |
| B2B > Business Professionals > Male | Users classified as Business Professionals Males based on social, business, directories websites, as well as declared data from surveys and company records & filings |
| B2B > Business Professionals > Female | Users classified as Business Professionals Females based on social, business, directories websites, as well as declared data from surveys and company records & filings |
| B2B > Business Professionals > High Income | Users classified as Business Professionals with High Income based on social, business, directories websites, as well as declared data from surveys and company records & filings |
| B2B > Small Business Professionals | Users classified as Small Business Professionals based on social, business, directories websites, company records & filings |
| B2B > Small Business Professionals > Male | Users classified as Small Business Professionals Males based on social, business, directories websites, as well as declared data from surveys and company records & filings |
| B2B > Small Business Professionals > Female | Users classified as Small Business Professionals Females based on social, business, directories websites, as well as declared data from surveys and company records & filings |
| B2B > Small Business > Agriculture / Manufacturing | Users working in a Small Business (max 100 employees) in the Manufacturing, Farming and Agriculture, Forestry and Mining industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Automotive | Users working in a Small Business (max 100 employees) in the Automotive industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Business Services | Users working in a Small Business (max 100 employees) in the Business Services industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Construction / Engineering | Users working in a Small Business (max 100 employees) in the Construction and Engineering industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Education | Users working in a Small Business (max 100 employees) in the Education and Higher Education industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Financial Services | Users working in a Small Business (max 100 employees) in the Financial, Banking and Investments industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Food & Beverages | Users working in a Small Business (max 100 employees) in the Food and Beverages industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Government | Users working in a Small Business (max 100 employees) in the Government industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Healthcare Professionals | Users working in a Small Business (max 100 employees) in the Healthcare, Pharmaceutical, Hospitals and Clinics Investments industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Insurance | Users working in a Small Business (max 100 employees) in the Insurance and Health Insurance industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > IT | Users working in a Small Business (max 100 employees) in the IT, Software and Software Security industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Legal Services | Users working in a Small Business (max 100 employees) in the Legal Services industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Media / Advertising | Users working in a Small Business (max 100 employees) in the Advertising, Marketing, Media and Internet industry based on social, business, directories websites as well as company records & filings |
| B2B > Small Business > Real Estate | Users working in a Small Business (max 100 employees) in the Real Estate and Residential Real Estate industry based on social, business, directories websites as well as company records & filings |
| B2B > Women Business Owners | Users classified as female business owner based on social, business, directories websites as well as company records & filings |
| B2B > Company by Size > X-Large (5000+ Employees) | Users working in a Business with over 5000 employees based on social, business, directories websites as well as company records & filings |
| B2B > Industries Professionals > Automotive | Users working in Automotive Industry based on social, business, directories websites as well as company records & filings |
| B2B > Industries Professionals > Energy | Users working in Energy And Utilities, Oil and Gas Industry based on social, business, directories websites as well as company records & filings |
| B2B > Managerial Position > Owner / VP | Users classified as Owners, Shareholders, Partners, Founder, President, VP based on state / federal business filings, company records, business directories sites, job descriptions, job postings, social websites |
| B2B > Managerial Position > Mid-Level | Users classified as Director, Advisor or Manager based on state / federal business filings, company records, business directories sites, job descriptions, job postings, social websites |
| B2B > Seniority | Users classified as Senior Business Professionals based on state / federal business filings, company records, business directories sites, job descriptions, job postings, and social websites |
| B2B > Seniority > Board of Directors | Users classified as Senior members of a Board of Directors based on state / federal business filings, company records, business directories sites, job descriptions, job postings, and social websites |
| B2B > Seniority > C Level | Users classified as Senior C Level Executives based on state / federal business filings, company records, business directories sites, job descriptions, job postings, and social websites |
| B2B > Seniority > Directors | Users classified as Senior Directors based on state / federal business filings, company records, business directories sites, job descriptions, job postings, and social websites |
| B2B > Seniority > Founders | Users classified as Senior Founders based on state / federal business filings, company records, business directories sites, job descriptions, job postings, and social websites |
| B2B > Seniority > Managers | Users classified as Senior Managers based on state / federal business filings, company records, business directories sites, job descriptions, job postings, and social websites |
| B2B > Seniority > Non Management | Users classified as Senior Non Management Business Professionals based on state / federal business filings, company records, business directories sites, job descriptions, job postings, and social websites |
| B2B > Seniority > Owners or Partners | Users classified as Senior Owners or Partners based on state / federal business filings, company records, business directories sites, job descriptions, job postings, and social websites |
| B2B > Seniority > Vice Presidents | Users classified as Senior Vice Presidents based on state / federal business filings, company records, business directories sites, job descriptions, job postings, and social websites |
| B2B > Job Function Professionals > Education | Users working as: Admissions, Librarian, Professor, Teacher based on social, business, directories websites as well as company records & filings |
| B2B > Industries Professionals > Education > Teachers | Users working as Teachers based on social, business, directories websites as well as company records & filings. |
| B2B > Job Function Professionals > Finance & Banking | Users working as: Accounter, Analyst, Audit, Banking, Certified Financial Planner, Compliance Specialist, Corporate, Certified Public Accountant, Economist, Investment, Banker, Mortgage Specialist, Risk Management, Statistician, Tax Specialist, Treasurer, Wealth Management and Advisor based on social, business, directories websites as well as company records & filings |
| B2B > Job Function Professionals > Finance & Banking > Managerial Position | Users working as: Finance Decision Makers, Executives, Managers based on state / federal business filings, company records, business directories sites, job descriptions, job postings, social websites |
| B2B > Job Function Professionals > Healthcare Professionals | Users working as: Chiropractor, Dental Assistant/Hygienist/Dentist, Dietician, Nurse, Opticians/Optometrist, Paramedic, Pharmaceuticals/Pharmacist, Physical Therapist, Physician/Doctor/Assistant/Therapist, Psychologist based on social, business, directories websites as well as company records & filings |
| B2B > Job Function Professionals > Healthcare Professionals > Managerial Position | Users as working in one of the following position: Healthcare Decision Makers, Executives, Managers based on state / federal business filings, company records, business directories sites, job descriptions, job postings, social websites |
| B2B > Job Function Professionals > Nurses | Users working as Nurses based on social, business, directories websites as well as company records & filings |
| B2B > Job Function Professionals > Human Resources | Users working as: HR Employee, Development, Payroll Specialist, Recruiter based on social, business, directories websites as well as company records & filings |
| B2B > Job Function Professionals > Human Resources > Managerial Position | Users working as: HR Decision Makers, Executives, Managers based on state / federal business filings, company records, business directories sites, job descriptions, job postings, social websites |
| B2B > Job Function Professionals > IT / Engineering | Users working as: Biomedical, Chemical, Civil, Electrical, Electronics, Industrial, Mechanical, Computing engineer, Data Manager, Dba, Information Security, Information Technology, Management Information Systems, Network Administration, QA, Software, Systems Admin, Technical Support, Telecom, Web Developer based on social, business, directories websites as well as company records & filings |
| B2B > Job Function Professionals > Legal | Users working as: Judge, Lawyer, Paralegal, Prosecutor based on social, business, directories websites as well as company records & filings |
| B2B > Job Function Professionals > Logistics / Transportation > Managerial Position | Users working as: Operations Decision Makers, Executives, Managers, Supply Chain Decision Makers, Executives, Managers based on state / federal business filings, company records, business directories sites, job descriptions, job postings, social websites |
| B2B > Job Function Professionals > Sales & Marketing > Managerial Position | Users working as: Sales Decision Makers, Executives, Managers, Marketing Decision Makers, Executives, Managers based on state / federal business filings, company records, business directories sites, job descriptions, job postings, social websites |
| B2B > Job Function Professionals > Self Employed | Users classified as Self Employed based on being an owner working in a business (max 20 employees) based on state / federal business filings, company records, business directories sites, job descriptions, job postings, social websites. |
| Education > Preschools | Adults seeking information about Preschools based on keyword interactions (searches/clicks) on education related sites |
| Education > High School | Adults seeking information about High School based on keyword interactions (searches/clicks) on education related sites |
| Tech Enthusiasts > Apple Enthusiasts > MacBooks | Users in market for Electronics, seeking information about Apple Computers based on keyword interactions (searches/clicks) on shopping sites, product review sites, search comparison engines |
| Electronics > Accessories | Users in market for Electronics Accessories based on recent online web behaviors |
| Finance & Money > Insurance > Pet Insurance | Users in market for Finance & Money services seeking information about pet insurance based on keyword interactions on finance related sites and search comparison engines, as well as visits to insurance institutions; no account-level data used |
| Finance & Money > Loans > Equity Loan | Users in market for Finance & Money services seeking information about equity loans based on keyword interactions (searches/clicks) on finance related sites and search comparison engines; no account-level data used |
| Finance & Money > Loans > Refinance Loan | Users in market for Finance & Money services seeking information about refinance loans based on keyword interactions (searches/clicks) on finance related sites and search comparison engines; no account-level data used |
| Finance & Money > Loans > Auto Loan | Users in market for Finance & Money services seeking information about auto loans based on keyword interactions (searches/clicks) on finance related sites and search comparison engines; no account-level data used |
| Finance & Money > Loans > Personal Loan | Users in market for Finance & Money services seeking information about personal loans based on keyword interactions (searches/clicks) on finance related sites and search comparison engines; no account-level data used |
| Finance & Money > Retirement Planning | Users in market for Finance & Money services seeking information about retirement planning and 401k based on keyword interactions (searches/clicks) on finance related sites and search comparison engines; no account-level data used |
| Finance & Money > eCommerce Services > Apple Pay | Users in market for Finance & Money services seeking information about Apple Pay based on keyword interactions (searches/clicks) on finance related sites and search comparison engines as well as Apple Pay users; no account-level data used |
| Finance & Money > eCommerce Services > Venmo | Users in market for Finance & Money services seeking information about Venmo based on keyword interactions (searches/clicks) on finance related sites and search comparison engines as well as Venmo users; no account-level data used |
| Family > Parents > Parents To Grade Schoolers | Users in market for Family related products and services, identified as Parents to grade schoolers based on keyword interactions (searches/clicks) on Family related sites and search comparison engines |
| Lifestyle > Affluent > High Household Income | Users classified as Affluent, likely having High Household Income more than $250,000 based on data from surveys, records and filings |
| Lifestyle > Affluent > High Household Income > $250000-$499999 | Users classified as Affluent, likely having High Household Income from $250,000 to $499,999 based on data from surveys, records and filings |
| Lifestyle > Affluent > High Household Income > $500000-$999999 | Users classified as Affluent, likely having High Household Income from $500,000 to $999,999 based on data from surveys, records and filings |
| Lifestyle > Affluent > High Household Income > $1000000-$1999999 | Users classified as Affluent, likely having High Household Income from $1,000,000 to $1,999,999 based on data from surveys, records and filings |
| Lifestyle > Affluent > High Household Income > $2000000+ | Users classified as Affluent, likely having High Household Income more than $2,000,000 based on data from surveys, records and filings |
| Hobbies & Interest > Games & Toys | Users in market for Hobbies & Interest and seeking information about Games & Toys based on declared data from surveys, records and filings |
| Home & Garden > Furnishing Houseware & Decorations > Linens & Bedding | Users in market for Linens & Bedding based on recent online web behaviors |
| Home & Garden > Furnishing Houseware & Decorations > Furniture > High End Furniture | Users in market for High End Furniture based on online behavior on furniture related sites forums or visits to related stores |
| Home & Garden > Furnishing Houseware & Decorations > Furniture > Kitchen Dining Furniture | Users in market for Kitchen Dining Furniture based on online behavior on furniture related sites forums or visits to related stores |
| Home & Garden > Furnishing Houseware & Decorations > Furniture > Living Room Furniture | Users in market for Living Room Furniture based on online behavior on furniture related sites forums or visits to related stores |
| Home & Garden > Business & Home Security | Users in market for business & home security products, based on keyword interactions (searches/clicks) and purchase transactions on the shopping sites and search comparison engines. |
| Home & Garden > Home Improvement & Construction > Tools | Users in market for home improvement & construction products, seeking information about tools, based on keyword interactions (searches/clicks) and purchase transactions on the shopping sites and search comparison engines. |
| Home & Garden > Home Improvement & Construction > HVAC Owners | Users classified as HVAC Owners based on declared data from surveys, records and filings |
| Home & Garden > Garden > Pool & Spa > Pool Owners | Users classified as Pool Owners based on declared data from surveys, records and filings as well as keyword interactions (searches/clicks) on high ticket shopping sites |
| Home & Garden > Outdoor Space Owners | Users classified as Outdoor Space Owners based on declared data from surveys, records and filings as well as keyword interactions (searches/clicks) on high ticket shopping sites |
| Home & Garden > Outdoor Space Owners > Garage Owners | Users classified as Garage Owners based on declared data from surveys, records and filings as well as keyword interactions (searches/clicks) on high ticket shopping sites |
| Real Estate > Renters > Luxury Apartment Renters | Users classified as Luxury Apartment Renters based on declared data from surveys, records and filings |
| Real Estate > Renters > Urban Apartment Renters | Users classified as Urban Apartment Renters based on declared data from surveys, records and filings |
| Sports > Amateur Sports | Users in market for sport related topics and seeking information about Amateur sports based on keyword interactions (searches/clicks) sports & fitness sites and search comparison engines |
| Sports > Amateur Sports > Plays Hockey | Users in market for sport related topics and seeking information about Plays Hockey based on keyword interactions (searches/clicks) sports & fitness sites and search comparison engines |
| Sports > Amateur Sports > Plays Soccer | Users in market for sport related topics and seeking information about Plays Soccer based on keyword interactions (searches/clicks) sports & fitness sites and search comparison engines |
| Shopping Intent > Value Shoppers > Coupon Shoppers > Online Coupon Shoppers | Users in market Online Coupon Shoppers based on keyword interactions (searches/clicks) on sites such as directories, search comparison engines, online ticket purchases from credit card transactions, debit cards |
| Shopping Intent > Frequent Online Shoppers | Users classified as Frequent Online Shoppers based on online shopping behavior in the last 90 days |
| Shopping Intent > Frequent Online Shoppers > $0-$50 Average Cart Size | Users classified as Frequent Online Shoppers with an average cart size of $0-$50 based on recent online shopping behaviors |
| Shopping Intent > Frequent Online Shoppers > $50-$100 Average Cart Size | Users classified as Frequent Online Shoppers with an average cart size of $50-$100 based on recent online shopping behaviors |
| Shopping Intent > Frequent Online Shoppers > $100-$200 Average Cart Size | Users classified as Frequent Online Shoppers with an average cart size of $100-$200 based on recent online shopping behaviors |
| Shopping Intent > Frequent Online Shoppers > $200+ Average Cart Size | Users classified as Frequent Online Shoppers with an average cart size of $200+ based on recent online shopping behaviors |
| Shopping Intent > Comfortable Shopping Online | Users classified as Comfortable Shopping Online based on online shopping behavior in the last 90 days |
| Shopping Intent > SMB Brands Shoppers | Users classified as SMB (Small and Medium-Sized Business) Brands Shoppers based on online shopping behavior in the last 90 days |
| Shopping Intent > Home Decor Holiday Shoppers | Users likely to be Home Decor Holiday Shoppers based on online behavior on home decor related sites/forums or visits to home furnishings/decor stores. |
| Politics > Unregistered Voters | Users classified as Unregistered Voters based on declared data. |
| Politics > Registered Voters | Users classified as Registered Voters based on declared data. |
| Politics > Independent | Users classified as Independent based on declared data as well as keyword interactions (searches/clicks) on news and political websites |
| Politics > Independent > Registered Independent | Users classified as Registered Independent based on declared data |
| Politics > Liberal | Users classified as Liberal based on declared data as well as keyword interactions (searches/clicks) on news and political websites |
| Politics > Liberal > Registered Democrat | Users classified as Registered Democrats based on declared data |
| Politics > Conservative | Users classified as Conservative based on declared data as well as keyword interactions (searches/clicks) on news and political websites |
| Politics > Conservative > Registered Republican | Users classified as Registered Republicans based on declared data |
| Telecommunications > Mobile Application Users | Users in market Mobile Application Users based on application referral data |
| Telecommunications > Mobile Application Users > Trendy Application Users | Users in market Trendy Application Users and Mobile addicts who value features and technology based on application referral data, online ticket purchases from credit card transactions, debit cards |
| Telecommunications > Mobile Application Users > Social Media Applications | Users in market for Social Media Applications users based on application referral data as well as online purchases data from credit card transactions, debit cards |
| CPG > Beauty & Cosmetics > Makeup | Users classified as in market Makeup Cosmetic Shoppers based on recent online web behaviors |
| Lifestyle > Charity/Philanthropy Donors | Users classified as donating time, money, experience, skills or talent to help other people or nonprofit organizations based on declared data as well as people who visited charity events and activities. |
| Sports > Sports Enthusiasts > College Sport Fans > College Basketball Fans | Users classified as in market College Sport Fans and seeking College Basketball Fans information based on keyword interactions (searches/clicks) and purchase transactions on sports & fitness sites, search comparison engines as well as people visited college basketball games. |
| Sports > Sports Enthusiasts > College Sport Fans > College Football Fans | Users classified as in market College Sport Fans and seeking College Football Fans information based on keyword interactions (searches/clicks) and purchase transactions on sports & fitness sites, search comparison engines as well as people visited college football games. |
| Sports > Sports Enthusiasts > PGA Tour Enthusiasts | Users classified as in market PGA Tour Enthusiasts seeking information about the PGA Tour based on keyword interactions (searches/clicks) on sports and fitness sites, search comparison engines, as well as people who visited PGA Tour venues during the season. |
| Lifestyle > Baby Boomers | Users classified as Baby Boomers based on keyword interactions (searches/clicks) on shopping sites, product review sites, search comparison engines as well as people who are identified as likely mothers born between 1946 - 1964 |
| Lifestyle > Audio Book Listeners | Users classified as Audio Book listeners based on keyword interactions (searches/clicks) on shopping sites, product review sites, search comparison engines, etc |
| Lifestyle > E-Book Readers | Users classified as E-Book readers based on keyword interactions (searches/clicks) on shopping sites, product review sites, search comparison engines, etc |
| Demographics > Household Income > Under $25000 | Users classified as having a HHI of Under $25,000 based on declared data from surveys, records and filings |
| Demographics > Household Income > $25000-$49999 | Users classified as having a HHI of $26,000-$49,999 based on declared data from surveys, records and filings |
| Demographics > Household Income > $50000-$74999 | Users classified as having a HHI of $50,001-$74,999 based on declared data from surveys, records and filings |
| Demographics > Household Income > $75000-$99999 | Users classified as having a HHI of $75,001-$99,999 based on declared data from surveys, records and filings |
| Demographics > Household Income > $250000+ | Users classified as having a HHI of $250,000+ based on declared data from surveys, records and filings |
| Demographics > Wealth Indicator > Retirement | Adults classified into a Retirement household wealth subsegment based on declared data from surveys, records and filings |
| Demographics > Property Ownership > Homeowners > Second Homeowners | Users classified as Second Homeowners (Homeowners who own or are purchasing an additional residential property) based on declared data from surveys, records and filings |
| Demographics > Property Ownership > Car Owners | Users classified as Car Owners based on declared data from surveys, records and filings. |
| Demographics > Property Ownership > Car Owners > Luxury | Users classified as Luxury Car Owners based on declared data from surveys, records and filings. |
| Demographics > Property Ownership > Car Owners > Regular | Users classified as Regular Car Owners based on declared data from surveys, records and filings. |
| Demographics > Property Ownership > Car Owners > 1 Year Old Vehicle | Users classified as Car Owners who drive a 1 Year Old Vehicle based on declared data from surveys, records and filings. |
| Demographics > Property Ownership > Car Owners > 2 Year Old Vehicle | Users classified as Car Owners who drive a 2 Year Old Vehicle based on declared data from surveys, records and filings. |
| Demographics > Property Ownership > Car Owners > 3 Year Old Vehicle | Users classified as Car Owners who drive a 3 Year Old Vehicle based on declared data from surveys, records and filings. |
| Demographics > Property Ownership > Car Owners > 4 Year Old Vehicle | Users classified as Car Owners who drive a 4 Year Old Vehicle based on declared data from surveys, records and filings. |
| Demographics > Property Ownership > Car Owners > 5 Year Old Vehicle | Users classified as Car Owners who drive a 5 Year Old Vehicle based on declared data from surveys, records and filings. |
| Demographics > Urbanicity > Small Town Residents | Users classified as small town residents located in small towns and compact community centers based on declared data |
| Demographics > Urbanicity > Rural & Countryside Residents | Users classified as rural & countryside residents located on the fringe of metropolitan areas as well as in far-flung countryside outside metropolitan areas based on declared data |
| Demographics > Housing > Home Built Pre 1950 | Users classified as residing in a home built from pre 1950 based on declared data from surveys, records and filings |
| Demographics > Housing > Home Built in 1950 to 1959 | Users classified as residing in a home built from 1950 to 1959 based on declared data from surveys, records and filings |
| Demographics > Housing > Home Built in 1960 to 1969 | Users classified as residing in a home built from 1960 to 1969 based on declared data from surveys, records and filings |
| Demographics > Housing > Home Built in 1970 to 1979 | Users classified as residing in a home built from 1970 to 1979 based on declared data from surveys, records and filings |
| Demographics > Housing > Home Built in 1980 to 1989 | Users classified as residing in a home built from 1980 to 1989 based on declared data from surveys, records and filings |
| Demographics > Housing > Home Built in 1990 to 1999 | Users classified as residing in a home built from 1990 to 1999 based on declared data from surveys, records and filings |
| Demographics > Housing > Home Built in 2000 to 2009 | Users classified as residing in a home built from 2000 to 2009 based on declared data from surveys, records and filings |
| Demographics > Housing > Home Built in 2010 to 2019 | Users classified as residing in a home built from 2010 to 2019 based on declared data from surveys, records and filings |
| Demographics > Household Size > 1 | Users classified as living in household of 1 |
| Demographics > Household Size > 2 | Users classified as living in household of 2 |
| Demographics > Household Size > 3 | Users classified as living in household of 3 |
| Demographics > Household Size > 4+ | Users classified as living in household of 4 or more |
| Demographics > Age > 65-69 | Users classified as 65-69 based on declared data from surveys, records and filings |
| Premium > Automotive | Consumers in market for Automotive based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Automotive > High Income Auto Shoppers | Consumers classified as having High Income as well as being in market for Automotive within the next 180 days based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Automotive > Auto Lease | Consumers in market for an Auto Lease within the next 180 days based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Automotive > Other Vehicles > ATV & UTV > Owners | Consumers currently owning an All-Terrain Vehicle or Side-by-Side Utility Vehicle |
| Premium > Automotive > Other Vehicles > Motorcycles | Consumers in market for motorcycles as well as consumer likely being motorcycle enthusiasts based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Automotive > Other Vehicles > Motorcycles > Owners | Consumers currently owning motorcycles and being motorcycle enthusiasts |
| Premium > Automotive > Electric | Consumers in market for an electric car within the next 180 days |
| Premium > Automotive > Electric > Owners | Consumers currently owning an electric car |
| Premium > Automotive > Exotic | Consumers in market for an exotic car within the next 180 days |
| Premium > Automotive > Exotic > Owners | Consumers currently owning an exotic car |
| Premium > Automotive > Hybrid PHEV | Consumers in market for a hybrid PHEV car within the next 180 days |
| Premium > Automotive > Hybrid PHEV > Owners | Consumers currently owning a hybrid PHEV car |
| Premium > Automotive > Pickups & Trucks | Consumers in market for pickups and trucks within the next 180 days |
| Premium > Automotive > Pickups & Trucks > Owners | Consumers currently owning a pickup or a truck |
| Premium > Automotive > Pickups & Trucks > Mid-Size Trucks | Consumers in market for a Mid-Size Truck within the next 180 days based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Automotive > Pickups & Trucks > Full-Size Trucks | Consumers in market for a Full-Size Truck within the next 180 days based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Automotive > SUV Minivan Van Crossover | Consumers in market for SUVs, minivans, vans or crossovers within the next 180 days |
| Premium > Automotive > SUV Minivan Van Crossover > Owners | Consumers currently owning a SUV, a minivan, a van or a crossover |
| Premium > Automotive > SUV Minivan Van Crossover > SUV | Consumers in market for a SUV within the next 180 days based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Automotive > SUV Minivan Van Crossover > Small Mid-Size SUV | Consumers in market for a Small Mid-Size SUV within the next 180 days based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Automotive > SUV Minivan Van Crossover > Wealthy SUV Shoppers | Consumers classified as Wealthy as well as being in market for a SUV within the next 180 days based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Automotive > Used Cars | Consumers in market for used cars within the next 180 days |
| Premium > Automotive > Used Cars > Used Cars 0-5 Years Old | Consumers in market for a Used Car that is 0-5 years old within the next 180 days based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Automotive > Used Cars > Used Cars 6+ Years Old | Consumers in market for a Used Car that is 6+ years old within the next 180 days based on online behavior on auto related sites/forums or visits to a dealership |
| Premium > Business > Family Office Owners | Users classified as Family Office Owners based on declared, credit and transactional data |
| Premium > Business > Union Members | Users classified as Union Members based on declared, credit and transactional data |
| Premium > Business > Occupation Group | User classified into an occupation group subsegment based on declared, credit and transactional data |
| Premium > Business > Occupation Group > Management Business and Financial Operations | Users classified as working in Management, Business and Financial Operations based on credit report data |
| Premium > Business > Occupation Group > HiTech: Computers Math and Architect Engineering | Users classified as working in Tech: Computers, Math, Architecture, Engineering based on credit report data |
| Premium > Business > Occupation Group > Legal Education and Health Practitioners | Users classified as working in Legal, Education and Health Practitioners based on credit report data |
| Premium > Business > Occupation Group > Sales | Users classified as working in Sales based on credit report data |
| Premium > Business > Occupation Group > Office and Administrative Support | Users classified as working in Office and Administrative Support based on credit report data |
| Premium > Business > Occupation Group > Blue Collar | Users classified as Blue Collared Workers based on credit report data |
| Premium > Business > Occupation Group > Farming Fish and Forestry | Users classified as working in Farming, Fish and Forestry based on credit report data |
| Premium > Business > Occupation Group > Retired | Users classified as Retired based on credit report data |
| Premium > Family > Veterans | Users classified into family subsegment as Veterans based on family and behavioral data |
| Premium > Family > Digital Moms | Users classified as Digital Moms based on family and behavioral data |
| Premium > Family > Digital Dads | Users classified as Digital Dads based on family and behavioral data |
| Premium > Family > Working Couples | Users classified as Working Couples based on family and behavioral data |
| Premium > Family > Family Structure | Users classified into a family structure subsegment |
| Premium > Family > Family Structure > Family with Children | Users likely to have children between the ages 0 to 18 years old in a household |
| Premium > Family > Family Structure > Family with Children > Family with 0-3 Years Infants | Users likely to have children between the ages 0 to 3 years old in a household |
| Premium > Family > Family Structure > Family with Children > Family with 4-6 Years Kids | Users likely to have children between the ages 4 to 6 years old in a household |
| Premium > Family > Family Structure > Family with Children > Family with 7-9 Years Kids | Users likely to have children between the ages 7 to 9 years old in a household |
| Premium > Family > Family Structure > Family with Children > Family with 10-12 Years Children | Users likely to have children between the ages 10 to 12 years old in a household |
| Premium > Family > Family Structure > Family with Children > Family with 13-15 Years Teens | Users likely to have children between the ages 13 to 15 years old in a household |
| Premium > Family > Family Structure > Family with Children > Family with 16-18 Years Teens | Users likely to have children between the ages 16 to 18 years old in a household |
| Premium > Family > Family Structure > Family without children | Users likely to have no children between the ages 0 to 18 years old in their household |
| Premium > Family > Mothers Lifestyle | Users classified into a mother's lifestyle subsegment |
| Premium > Family > Mothers Lifestyle > Married Mothers | Users who are identified as likely married females with at least one child under the age of 18 years old |
| Premium > Family > Mothers Lifestyle > Single Mothers | Users who are identified as likely single mothers with at least one child under the age of 18 years old |
| Premium > Family > Mothers Lifestyle > Mothers with Only One Child | Users who are identified as likely mothers with only 1 child under the age of 18 years old |
| Premium > Family > Mothers Lifestyle > Mothers with 2 or More Children | Users who are identified as likely mothers with 2 or more children under the age of 18 years old |
| Premium > Family > Mothers Lifestyle > Baby Boomer Mothers | Users who are identified as likely mothers born between 1946 - 1964 |
| Premium > Family > Mothers Lifestyle > Gen Y Mothers | Users who are identified as likely mothers born between 1980 - 1993 |
| Premium > Family > Mothers Lifestyle > Working Mothers | Users who are identified as likely working mothers |
| Premium > Family > Mothers Lifestyle > Stay at Home Mothers | Users who are identified as likely working mothers that work inside their home |
| Premium > Family > Mothers Lifestyle > Mothers to Infants | Users who are identified as likely mothers with at least one child between the ages of 0 - 3 |
| Premium > Family > Mothers Lifestyle > Mothers to Toddlers | Users who are identified as likely mothers with at least one child between the ages of 4 - 6 |
| Premium > Family > Mothers Lifestyle > Mothers to Tweeners | Users who are identified as likely mothers with at least one child between the ages of 7 - 12 |
| Premium > Family > Mothers Lifestyle > Mothers to Teenagers | Users who are identified as likely mothers with at least one child between the ages of 13 - 15 |
| Premium > Family > Mothers Lifestyle > Mothers to Highschoolers | Users who are identified as likely mothers with at least one child between the ages of 16- 18 |
| Premium > Family > Mothers Lifestyle > Gardening Mothers | Users who are identified as likely mothers who show an interest in gardening as a hobby |
| Premium > Family > Mothers Lifestyle > Couponing Mothers | Users who are identified as likely mothers who utilize coupons in their purchasing decisions |
| Premium > Finance > Credit Card Users | Users likely to be using a credit card |
| Premium > Finance > Credit Card Users > Frequent Credit Card Users | Users likely to be frequent credit card users |
| Premium > Finance > Credit Card Users > Frequent Debit Card Users | Users likely to be frequent debit card users |
| Premium > Finance > Credit Card Users > Frequent Major Credit Card Users | Users likely to be frequent major credit card users |
| Premium > Finance > Credit Card Users > Frequent Premium Credit Card Users | Users likely to be frequent premium credit card users |
| Premium > Finance > Credit Card Users > Store Credit Card Users | Users likely to be store credit card users |
| Premium > Finance > Financial Credit Payment Behavior | Users classified into a financial credit payment behavior subsegment |
| Premium > Finance > Financial Credit Payment Behavior > Pay the Minimum on their Credit Card | Users who are identified as likely prospects to pay the minimum on their AMEX, Diners Club, M/C, and Visa monthly |
| Premium > Finance > Financial Situation > Thin File / Under-banked | Users who are identified as likely under-banked |
| Premium > Finance > Investments | Users likely to invest |
| Premium > Finance > Investments > Trade Online | Users likely to trade online |
| Premium > Finance > Investments > Active Investor | Users likely to be active investors |
| Premium > Finance > Investments > Brokerage Account Owner | Users likely to be investors that have brokerage accounts |
| Premium > Finance > Investments > Mutual Fund Investor | Users likely to be mutual fund investors |
| Premium > Finance > Personal Finance Profile > Careful Money Managers | Users likely to be careful with money, manage money well, save money, and (shared with Investment Leader segment) feel financially secure |
| Premium > Finance > Personal Finance Profile > Smart Investors | Users likely to actively seek out as much information about an investment as possible before committing, shop around for the best investment deal, and are averse to financial debt. |
| Premium > Finance > Personal Finance Profile > Investment Leaders | Users likely to have willingness to pay any price for financial advice, actively being an information source for others, feeling financially secure, and desire to appear financially successful |
| Premium > Finance > Taxes > Tax Shelter Model - Portfolio Value $100000+401k IRA or Tax Shelter Annuity | Users likely to have Portfolio Value $100,000+401k, IRA, or Tax Shelter Annuity |
| Premium > Finance > Taxes > Tax Return - Self Prepare User | Users likely to be Self Prepare Users (Tax Return) |
| Premium > Finance > Taxes > Tax Return - Professional Service Prepare User | Users likely to be Professional Service Prepare Users (Tax Return) |
| Premium > Finance > Taxes > Online Tax Software User | Users likely to be Online Tax Software Users |
| Premium > Finance > Taxes > Offline Tax Software User | Users likely to be Offline Tax Software Users |
| Premium > Lifestyle > Gaming Gear Enthusiasts | Users classified as Gaming Geers Enthusiasts based on combination of online and retail credit/debit transactions of gaming subscription services (e.g. Zunga, Big Fish Games). |
| Premium > Lifestyle > Active Online | Users who are identified as active online |
| Premium > Lifestyle > Active Online > Online Banking Users | Users likely to use online banking |
| Premium > Lifestyle > Active Online > Cord Cutters | Users who prefer alternative Internet-based or wireless services (streaming) instead of Cable TV (identified via research survey response, web surfing behavior and clickstream activities) |
| Premium > Lifestyle > Donors | Users likely to donate |
| Premium > Lifestyle > Donors > Contributes by Volunteering | Users likely to volunteer for charitable causes |
| Premium > Lifestyle > Donors > Contributes to Arts/Culture Charities | Users likely to donate to arts/culture charities |
| Premium > Lifestyle > Donors > Contributes to Charities | Users likely to donate to charities |
| Premium > Lifestyle > Donors > Contributes to Education Charities | Users likely to donate to education charities |
| Premium > Lifestyle > Green Awareness > Think and Act Green | Users likely to think and act green, have negative attitudes towards products that pollute, and incorporate green practices on a regular basis |
| Premium > Lifestyle > Green Awareness > Likely to Think Green | Users likely to think green but do not necessarily follow through on those beliefs with green actions |
| Premium > Lifestyle > Green Awareness > Have Potential to Think Green | Users who are identified as not likely to behave nor think along particularly environment conscious lines, and they remain on the fence about key green issues |
| Premium > Lifestyle > Couch Potatoes | Users likely to watch TV programs |
| Premium > Lifestyle > Movie Enthusiasts > Opening Weekend Movie Goers | Users likely to enjoy going to the movies on the weekend |
| Premium > Lifestyle > Movie Enthusiasts > Thriller Movie Buffs | Users likely to watch thriller movies |
| Premium > Lifestyle > Movie Enthusiasts > Sci-Fi Movie Buff | Users likely to watch sci-fi movies |
| Premium > Lifestyle > Movie Enthusiasts > Action and Adventure Movie Lovers | Users likely to watch action adventure movies |
| Premium > Lifestyle > Movie Enthusiasts > Horror Movie Buff | Users likely to watch horror movies |
| Premium > Lifestyle > Movie Enthusiasts > Documentary and Foreign Language Movie Buff | Users likely to enjoy watching foreign films and movies in other languages. They can be reached at foreign film showings/festivals and on websites like Netflix that stream foreign films. |
| Premium > Lifestyle > Movie Enthusiasts > Drama Movie Buff | Users likely to enjoy watching drama movies. They can be reached at movie theaters where dramatic movies are being shown and on websites that stream movies. They can also likely be reached during dramatic television shows (see Couch Potatoes' Drama Lovers.) |
| Premium > Lifestyle > Movie Enthusiasts > Family Film Buff | Users likely to enjoy watching family friendly movies. They likely have children in the household and thus can be targeted for products such as toys and clothing that may appeal to their children as well. |
| Premium > Lifestyle > Movie Enthusiasts > Frequent Movie Goers | Consumers who are likely to have been to a movie at least four times in the past 30 days. They are highly likely to view newly released movies, so marketers can reach them in advertisements at movie screenings, as well as in publications and websites that publish movie showing times and reviews. Additionally, marketers may be interested in reaching this segment through product placement in newly produced blockbuster movies. |
| Premium > Lifestyle > Movie Enthusiasts > Comedy and Romantic Comedy Movie Lovers | Consumers are likely to have seen either a comedy or a romantic comedy and are interested in other comedic and romantic media sources, like television shows or magazines, and can be targeted through these channels |
| Premium > Lifestyle > Media Perception > VOIP Cable and Internet Bundle Buyers | Users likely to be VOIP, Cable, and Internet Bundle Buyers |
| Premium > Lifestyle > Media Perception > Likely to Switch Mobile Service Providers | Users likely to switch service providers for different reasons, including better quality, plans, or technology |
| Premium > Lifestyle > Technology Perception | Users classified as having differing perceptions on technology |
| Premium > Lifestyle > Technology Perception > Technology Novices | Users likely to be Technology Novices who consider technology as limited impact on their life and are disconnected from emerging technology |
| Premium > Life Events > New Homeowners > New Homeowners - Last 6 Months | Users likely to be new homeowners in the last 6 months |
| Premium > Life Events > New Homeowners > New Homeowners - Last 12 Months | Users likely to be new homeowners in the last 12 months |
| Premium > Life Events > Movers | Users likely to be movers |
| Premium > Life Events > Movers > Movers - Last 6 Months | Users likely to be movers in the last 6 months |
| Premium > Life Events > Movers > Movers - Last 12 Months | Users likely to be movers in the last 12 months |
| Premium > Life Events > Recently Married > Married in Last 3 Months | Consumers who are likely to have changed marital status from single to married in the last 3 months (changes are based on tracking changes in the consumer database) |
| Premium > Life Events > Recently Married > Married in Last 6 Months | Consumers who are likely to have changed marital status from single to married in the last 6 months (changes are based on tracking changes in the consumer database) |
| Premium > Life Events > Recently Married > Married in Last 12 Months | Consumers who are likely to have changed marital status from single to married in the last 12 months (changes are based on tracking changes in the consumer database) |
| Premium > Travel > High Frequency Cruise Enthusiast | Users likely to frequently take vacation cruises |
| Premium > Travel > High Frequency Domestic Vacationer | Users likely to take frequent domestic vacations |
| Premium > Travel > High Frequency Foreign Vacationer | Users likely to take frequent foreign vacations |
| Premium > Travel > Past Purchase - Outdoor Life | Users likely to have made an active outdoor goods purchase in the last 48 months |
| Premium > Travel > Past Purchase - Outdoor Life > Boating | Users likely to have made a purchase in Boating products over the last 48 months based on transaction data |
| Premium > Travel > Past Purchase - Outdoor Life > Fishing | Users likely to have made a purchase in Fishing products over the last 48 months based on transaction data |
| Premium > Travel > Past Purchase - International Travel | Users likely to have made a International Travel related purchase over the last 48 months based on transaction data |
| Premium > Past Purchase - Education > Continuing Education | Users likely to have made a continuing education related purchase in the last 48 months |
| Premium > Past Purchase - Electronics > Computers | Users likely to have made a computers related purchase in the last 48 months |
| Premium > Past Purchase - Electronics > Electronics and Gadgets | Users likely to have made an electronics and gadgets purchase in the last 48 months |
| Premium > Past Purchase - Electronics > Electronics and Gadgets > Online Electronics and Gadgets Buyers | Users likely to have made an online electronics and gadgets purchase in the last 48 months |
| Premium > Past Purchase - Electronics > Electronics and Gadgets > DVDs | Users likely to have made a DVD related purchase in the last 48 months |
| Premium > Past Purchase - Seasonal Gifts | Users likely to have the highest propensity to purchase seasonal gifts |
| Premium > Past Purchase - Home > Furniture | Users likely to have made a purchase of furniture related products over the last 48 months |
| Premium > Past Purchase - Home > Furniture > Online Furniture Buyers | Users likely to have made an online purchase of furniture related products over the last 48 months |
| Premium > Past Purchase - Home > Kitchen | Users likely to have made a purchase of kitchen related products over the last 48 months |
| Premium > Past Purchase - Home > Home Decor > Online Home Decor Buyers | Users likely to have made an online purchase of home decor related products over the last 48 months |
| Premium > Past Purchase - Home > Home Maintenance | Users likely to have made a purchase of home maintenance related products over the last 48 months |
| Premium > Past Purchase - Home > Home Maintenance > Security Products | Users likely to have made a purchase of security related products over the last 48 months |
| Premium > Past Purchase - Home > Home Maintenance > Tools | Users likely to have made a purchase of tools related products over the last 48 months |
| Premium > Past Purchase - Home > Gardening Supplies | Users likely to have made purchases recently of gardening supplies/seeds/flowers |
| Premium > Past Purchase - Home Office | Users likely to have made a purchase of home office related products over the last 48 months |
| Premium > Past Purchase - Tickets | Users likely to have made a ticket purchase over the last 48 months |
| Premium > Past Purchase - Tickets > Concerts | Users likely to have made a concert ticket purchase over the last 48 months |
| Premium > Past Purchase - Tickets > Live Theater | Users likely to have made a live theater ticket purchase over the last 48 months |
| Premium > Past Purchase - Tickets > Baseball | Users likely to have made a baseball ticket purchase over the last 48 months |
| Premium > Past Purchase - Tickets > Football | Users likely to have made a football ticket purchase over the last 48 months |
| Premium > Past Purchase - Tickets > Nascar | Users likely to have made a nascar ticket purchase over the last 48 months |
| Premium > Past Purchase - Tickets > Theme Parks | Users likely to have made a theme park ticket purchase over the last 48 months |
| Premium > Demographics > Education Level > High School Diploma | Users classified as having a High School Diploma |
| Premium > Demographics > House Value > House Value of $10000-$24999 | Consumers likely to have an estimated current house value of $10,000 - $24,99 |
| Premium > Demographics > Duration of Residence | Consumers who are categorized into duration of residence subsegment |
| Premium > Demographics > Duration of Residence > Up to 1 year of Residence | Consumers who have lived in their residence for approximately 0-1 years |
| Premium > Demographics > Duration of Residence > Between 2-14 Years of Residence | Consumers who have lived in their residence for approximately 2-14 years |
| Premium > Demographics > Duration of Residence > Between 15-19 Years of Residence | Consumers who have lived in their residence for approximately 15-19 years |
| Premium > Demographics > Mortgage and Home Purchase > Home Equity of $10000-$24999 | Users who are likely to have $10,000-$24,999 of home equity |
| Premium > Demographics > Mortgage and Home Purchase > Home Equity of $25000-$39999 | Users who are likely to have $25,000-$39,999 of home equity |
| Premium > Demographics > Mortgage and Home Purchase > Home Equity of $40000-$59999 | Users who are likely to have $40,000-$59,999 of home equity |
| Premium > Demographics > Mortgage and Home Purchase > Home Equity of $60000-$79999 | Users who are likely to have $60,000-$79,999 of home equity |
| Premium > Demographics > Mortgage and Home Purchase > Home Equity of $80000+ | Users who are likely to have $80,000+ of home equity |
| Premium > Demographics > Age > 65-74 | Users classified as 65-74 years old based on declared data from surveys, records and filings. When conflicting information is presented from multiple sources, all conflicted records are dropped, to ensure the most precise data possible. |
| Premium > Demographics > Age > 75+ | Users classified as 75+ years old based on declared data from surveys, records and filings. When conflicting information is presented from multiple sources, all conflicted records are dropped, to ensure the most precise data possible. |
| Premium > Demographics > Household Income > Under $25000 | Users classified into an under $25,000 household income subsegment based on declared data from surveys, records and filings. When conflicting information is presented from multiple sources, all conflicted records are dropped, to ensure the most precise data possible. |
| Premium > Demographics > Household Income > $50000-$74999 | Users classified into a $50,000-$74,999 household income subsegment based on declared data from surveys, records and filings. When conflicting information is presented from multiple sources, all conflicted records are dropped, to ensure the most precise data possible. |
| Premium > Demographics > Household Income > $75000-$99999 | Users classified into a $75,000-$99,999 household income subsegment based on declared data from surveys, records and filings. When conflicting information is presented from multiple sources, all conflicted records are dropped, to ensure the most precise data possible. |
| Premium > Demographics > Household Income > $250000+ | Users classified into a $250,000+ household income subsegment based on declared data from surveys, records and filings. When conflicting information is presented from multiple sources, all conflicted records are dropped, to ensure the most precise data possible. |
| Audience |