GroundTruth is a proud sponsor of Digital Dealer 2023 – Las Vegas. Digital Dealer supports the automotive community through its educational platforms that foster professional growth, networking, and meaningful connections. Digital Dealer Conference & Expo, held biannually, brings together automotive dealers, OEMs, thought leaders, and solution providers for a 2.5-day experience of exploration, development, and collaboration to bridge critical gaps and curate growth plans.
Are you attending? We’d love to connect! Stop by our booth (1911) or schedule a time to meet up in person.
GroundTruth will be taking the stage to showcase actionable insights to Accelerate Effective Marketing and deliver the road map to Maximize Your Media Mix with Measurable Impact.
Tuesday, October 17
11:10AM to 11:30AM
About the Session
Traditional marketing channels have benefited from the evolution and growth of digital media, creating a vast menu for marketing dealers to choose from that not only reach their target audience, but leave a measurable trail behind as well.
When it comes to driving measurable results, whether that is clicks or physical visits to your locations, striking the right balance between channels, tactics, and audiences is now possible. In this session, we’ll cover advancements in marketing solutions, analyze auto shopper trends, and explore the key questions you should be asking yourself to maximize your media budget and accelerate efficient marketing reach.
Primary Learning Objectives
- Uncover key insights about the current car shopper
- Learn about the evolution of traditional media channels and how to maximize your media mix
- Get valuable insights and tips on how to reach your target audience