6-26-2019

What is GroundTruth?

GroundTruth is the leading location data platform for driving in-store visits. Using its proprietary Blueprints technology, GroundTruth is able to […]

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Who Uses Geomarketing?

Geomarketing is popular amongst marketers and advertisers who wish to market a product or service to potential customers who are […]

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How Does Geofencing Advertising Work?

Geofencing Advertising is a form of location-based advertising, where any time a potential customer enters a geographically designated area (called […]

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5-6-2019

How does location-based advertising work?

Location-based advertising is the process of serving advertising messages based on location as the targeting parameter. Typically, the location is […]

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How to implement geofencing?

There are several ways to implement geofencing around a location, each with varying levels of accuracy for measuring visitors to […]

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How accurate is geofencing?

Accuracy will depend on the type of geofencing employed. Radial geofencing, which is the most common form of geofencing, uses […]

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