What is GroundTruth?
GroundTruth is the leading location data platform for driving in-store visits. Using its proprietary Blueprints technology, GroundTruth is able to […]READ
Who Uses Geomarketing?
Geomarketing is popular amongst marketers and advertisers who wish to market a product or service to potential customers who are […]READ
How Does Geofencing Advertising Work?
Geofencing Advertising is a form of location-based advertising, where any time a potential customer enters a geographically designated area (called […]READ
How does location-based advertising work?
Location-based advertising is the process of serving advertising messages based on location as the targeting parameter. Typically, the location is […]READ
How to Set Up Geofencing
There are several ways to set up geofencing around a location, each with varying levels of accuracy for measuring visitors to […]READ
How Accurate is Geofencing?
Accuracy will depend on the type of geofencing employed. Radial geofencing, which is the most common form of geofencing, uses […]READ