Cross-Device Targeting

Cross-Device Targeting

What is Cross-Device Targeting?

Cross-device targeting is the ability to target users on different devices, such as mobile, desktop, and Connect TV (CTV).

With GroundTruth, cross-device targeting allows you to go beyond mobile. Targeting various devices allows you to extend your reach and amplify your message across the user journey.

Benefits of GroundTruth’s cross-device targeting:

  • Connect with new audiences.
  • Deliver personalized, engaging content to drive deeper engagement with consumers.
  • Tell your brand’s story through sequential messaging across various devices in different formats.
  • Get insights into which channels provide the best ROI to optimize your media spend in one single platform – GroundTruth Ads Manager.
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