How Much Do Desktop Display Advertisements Cost?
Desktop display advertisements cost between $3.50-$15 CPM (cost per mille) per campaign. However, this is only a range, and varies depending on a few factors, such as volume of impressions and targeting tactics used. The CPM model is based on cost per 1,000 impressions, and is the most common pricing model for geofencing.
A CPV model of pricing, also known as cost per visit, takes the guesswork out of media buying since marketers only pay for store visits. Pricing also varies on a number of factors, but is a more guaranteed performance buying model.