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Real-Time Bidding (RTB)

Real-Time Bidding (RTB)

What is Real-Time Bidding (RTB)?

Real-time bidding (RTB) is the automated process of buying and selling ad inventory on an impression-basis through real-time auctions. Ad buyers bid on an impression in real time, and if the bid wins it is immediately shown on the website. The entire RTB process occurs prior to a website’s loading.

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