What is Location Targeting?
Location Targeting uses GPS coordinates to serve ads to users on their mobile phone based on where they go in the physical world. With location targeting, an advertiser can serve a mobile user an ad based on their current physical location and/or previously visited locations. For example, if a user visits a gym then one could serve ads to the customer at a later point in time based on their current location (i.e proximity to their gym or a competitor gym or at a time they think the customer is likely to convert (e.g. after the work day).
Learn more about location targeting at GroundTruth and discover the power of location-based marketing at your fingertips.