What is Proximity Targeting?
Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest. This is done by defining a radius around a specific location. If a consumer has opted into location services on their mobile phone and enters within this radius, proximity targeting allows you to trigger an advertisement or message to that consumers in an effort to influence their behavior. For example, if you are a restaurant and you want to target consumers within a 1 mile radius. You could set up proximity targeting around your restaurant so when consumers walk into that radius they will be triggered with an advertisement.
Learn more about proximity targeting at GroundTruth and discover the power of location-based marketing.