Secondary Action Rate (SAR)
What is Secondary Action Rate (SAR)?
SAR is a performance measure based on the percentage of ads that resulted in action beyond the initial ad click. In mobile advertising, this could be clicking to call an establishment or to get directions to the nearest store.
See what location can do for you.
Sign up for Ads Manager
Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform.
Request a Demo
Contact our ad experts to answer your questions and help you achieve your marketing goals.