Dear Friends of xAd,
Today it’s with great excitement that I announce xAd’s acquisition of WeatherBug, an industry leading weather app with over 20 million unique users per month.
This acquisition was made possible by a recent series E funding, which allowed us to acquire WeatherBug’s top rated and comprehensive IoT weather data. By pairing our local advertising solutions with their technology, xAd will expand its mobile panel – users who have opted-in to share their location data many times a day – to 50 million. This richer data set will lead to the development of the most accurate audiences and measurement in the industry and in the future, the ability to not only capture behaviors but predict them.
To support the growth and increased scale of our business, I’ve appointed industry veteran, Serge Matta as President of Global Sales and Marketing. Serge is the former comScore CEO and lends decades of marketing and analytics industry expertise.
Again, we believe at xAd that location will be the next big digital category. Our acquisition of WeatherBug, as well as Serge’s addition to our growing team, solidifies our commitment to and market leadership in bringing the highest quality of real-time, location intelligent data to the market.
To learn more about the acquisition, click here.
All the best,
Founder & CEO