Discover the latest news and industry updates from GroundTruth.
This is the first large-scale deployment of ZeroToOne.AI’s Large Behovioral Model through GroundTruth’s enterprise and SMB customer base, bringing true behavioral prediction to advertising.
Powered by ZeroToOne.AI's Proprietary Large Behavioral Model, dynamic AI-predicted audience segments deliver 3x the cost efficiency.
Combines Premier Behavioral AI Platform with one of the World’s Largest Real-World Platforms to Drive Decisions for the Physical Economy.
Acquisition Brings ZeroToOne’s Technology to Scale across GroundTruth’s Extensive Customer Base, Driving Greater Marketing Reach, Efficiency and ROI.
Advertisers can now connect DOOH ad exposure to real-world store visits, closing a critical gap in campaign measurement.
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Punchy campaign comes from the marketer who made Wendy’s famous for social clapbacks.
Advertisers can now attribute store visits to podcast and streaming radio ads, setting a new standard for audio ad performance.
Former Global COO of Wondery and CFO of AdsWizz elected Independent Director.
Formerly SVP of Product & Technology, Matt’s expertise will accelerate GroundTruth’s ability to drive real business results for advertisers.
Formerly at The Weather Company, Hora will help trusted weather company accelerate growth
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World.