Audience Quality: How to Get the Best Performance in a DSP of Your Choice
Now, more than ever, customers expect their programmatic campaigns to drive results. Large agencies and marketers use DSPs like the Trade Desk, Google DV360, Yahoo, and more to manage their clients’ campaigns. PMP and Audience targeting are standard approaches to programmatic targeting – however, not all programmatic solutions are created equally.
Watch this webinar to learn about GroundTruth’s deterministic audiences and key things to consider as you plan your programmatic campaigns.