The State of Digital Out-of-Home in 5 Insights
With GroundTruth’s Digital Out-of-Home (DOOH) launch, we’re transforming this powerful awareness channel into a measurable part of the omnichannel funnel.
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Expert analysis on trends impacting the marketing landscape.
Read MoreThe State of Digital Out-of-Home in 5 Insights
Digital Out-of-Home (DOOH) in the Real World: How belVita Drove 221k In-Store Visits
GroundTruth’s DOOH channel takes outdoor advertising to the next level, making DOOH fully accountable and more impactful across the funnel.
How to Launch a DOOH Campaign with Foot Traffic Attribution in GroundTruth Ads Manager
With GroundTruth Ads Manager, DOOH becomes a fully integrated part of your omnichannel marketing campaigns.
Digital Out-of-Home: A Top Contender for the Top of the Funnel
Why DOOH may perform powerfully as a standalone channel but really shines as a part of a full marketing funnel strategy.
This Year’s Holiday Shopper: What You Can Expect
How the key behaviors driving holiday shopping this season will impact your customers.
2025 Holiday Shopping in Four Findings
Key findings that explore the critical customer behaviors that will drive the 2025 holiday shopping season and how brands can win.
Ad Fraud Prevention: How GroundTruth Does It
Let's break down the multi-layered fraud prevention strategy built directly into GroundTruth Ads Manager.
The Revenue-Driven Marketer: Shifting Focus from Vanity to Value
Tired of seeing your campaign reports fall flat? Then it's time to embrace the revenue-driven marketing approach.
Build a Campaign Report that Finance Understands.
A report breaking down Vanity Metrics doesn’t answer the biggest questions that your company’s leadership has about your marketing activities.
Attribution, Now Actually Made for Marketers
Attribution Models can work well, but they can be expensive, resource-intensive, complicated, and time-consuming. Let's talk alternatives.
How Vanity Metrics are Tanking Your Brand AND Your Job
Focusing on the wrong metrics costs your brand money and devalues contributions your team makes toward revenue goals.
Your CFO Doesn’t Care About ‘Likes’ (And Why That’s a Good Thing)
CFOs want marketing KPIs that translate directly into tangible business outcomes. Here's how marketers can deliver.