CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game

CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game

Connected TV is GroundTruth’s fastest-growing ad offering and has been a game-changer for clients across the country. CTV combines high-quality content with digital targeting to drive awareness, engagement, and results across almost every industry.

In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.

We also heard directly from experts on how they align budgets to campaign goals, what to look for in terms of performance metrics, how they measure success, and why CTV needs to be part of every digital campaign in today’s consumer landscape.