Blog

9-23-2022

Pros and Cons of Video Advertising Methods

Video marketing helps brands build better connections with audiences & generates stronger consumer awareness. GroundTruth explores which video options are beneficial for your brand.

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Webinar

7-27-2022

CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game

In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.

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Blog

4-25-2022

GroundTruth’s Connected TV Calculator: Maximize Your Ad Budget

Try GroundTruth’s Connected TV (CTV) Calculator to understand if you’re fully maximizing your ad budget.

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Blog

4-21-2022

Spring Advertising: 3 Tips to Update Your Ad Strategy

With spring in the air, it’s time to reevaluate your advertising and marketing strategy. Read our 3 tips for updating your spring advertising strategy.

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Webinar

3-22-2022

Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries

Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries What do auto dealers and restaurants have in common? GroundTruth […]

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Blog

3-21-2022

March Madness: An Opportunity to Leverage Convergent TV

What is convergent TV & how can your small business leverage the intersection between linear TV and CTV? Learn how GroundTruth can help your convergent TV ad strategy.

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Blog

2-23-2022

Is CTV Beneficial for B2B Advertising in 2022?

Should CTV be part of your B2B advertising strategy in 2022? GroundTruth outlines the benefits of CTV for your B2B marketing campaigns.

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Blog

1-11-2022

The 2022 Consumer Brand Journey Starts by Opening the Front Door

Advertising should drive awareness, create interest, influence action, and solve a problem. That’s a tall order to do all of […]

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Blog

9-22-2021

Don’t Wait to Winterize Your Advertising Strategy

As we all get set to enjoy the traditions of fall such as watching the leaves turn colors, visiting the […]

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Webinar

7-21-2021

Contextual CTV Solutions

How to drive meaningful connections with your key audiences.

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