Basketball on the Brain? Great For Advertisers!
Five ways to leverage video across mobile, OTT, and desktop by Tom Donoghue, Vice President - CTV.
Tom Donoghue
Vice President - CTV/OTT
How To Properly Winterize Your 2023 Ad Campaign
Read our tips for preparing a weather-responsive ad campaign strategy. Target the right customers & easily winterize your adverts. Read more.
Pros and Cons of Video Advertising Methods
Video marketing helps brands build better connections with audiences & generates stronger consumer awareness. GroundTruth explores which video options are beneficial for your brand.
CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game
In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.
GroundTruth’s Connected TV Calculator: Maximize Your Ad Budget
Try GroundTruth’s Connected TV (CTV) Calculator to understand if you’re fully maximizing your ad budget.
Spring Advertising: 3 Tips to Update Your Ad Strategy
With spring in the air, it’s time to reevaluate your advertising and marketing strategy. Read our 3 tips for updating your spring advertising strategy.
How CTV Advertising Will Continue to Disrupt the Game
Mike Brooks & Tom Donoghue chat about the current state of the advertising market and how it relates to CTV and the emergence of convergent TV and QR code advertising.
Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries
Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries What do auto dealers and restaurants have in common? GroundTruth has ready-built solutions created to accurately serve omnichannel media to key audiences, with the end goal of increasing visitation to…
March Madness: An Opportunity to Leverage Convergent TV
What is convergent TV & how can your small business leverage the intersection between linear TV and CTV? Learn how GroundTruth can help your convergent TV ad strategy.
Is CTV Beneficial for B2B Advertising in 2022?
Should CTV be part of your B2B advertising strategy in 2022? GroundTruth outlines the benefits of CTV for your B2B marketing campaigns.
The 2022 Consumer Brand Journey Starts by Opening the Front Door
Advertising should drive awareness, create interest, influence action, and solve a problem. That’s a tall order to do all of that on a TV screen within about 30 seconds. You’ve only got two seconds if it’s on display advertising. If…
Don’t Wait to Winterize Your Advertising Strategy
As we all get set to enjoy the traditions of fall such as watching the leaves turn colors, visiting the pumpkin patch with the kids, and enjoying one too many pumpkin spice lattes, marketers should also be thinking about how…