Spring is here and it’s time to put away the winter gear! With nice weather emerging and springtime flowers blooming, it’s time to do some Spring cleanup, starting with your advertising. Renew your spring advertising strategy.
Here are three important areas you should be evaluating before your creative becomes out of date.
3 Tips for Spring Advertising
Here are three important tips to update your seasonal marketing strategy for spring:
INSIGHT: According to GroundTruth’s visitation data, foot traffic to entertainment venues start to increase during the spring and peaks in the heat of the summer. In fact, foot traffic to all entertainment categories (Fig. 1) increased by an average of 30% in July of 2021, with Amusement Parks seeing the largest increase (55% above average). Contextual advertising combined with geotargeting is a high percentage media package to reach Spring shoppers.
Along the same lines, media consumption changes during spring and summer. We spend more time planning fun events we’re excited to go to and buying tickets for the family to enjoy a day at the theme park. We need to make sure media plans incorporate a mix of mobile, tablet, laptop, and CTV to capture those looking for entertainment venues. Our media habits have evolved to utilize the power of accessing digital content on any screen, in any location, so your streaming media plan should incorporate a multi-screen strategy to ensure maximum reach.
Want to learn about how to approach a winter advertising strategy? Check out How to Winterize Your Advertising Strategy.
If GroundTruth can help with creative tune ups or media planning for the Spring and Summer seasons, let us know.