Our 2025 holiday report combines GroundTruth’s real-world behavior data, including first-party foot traffic, location, and behavioral insights, with Experian’s data and identity insights to help you plan for the holiday season.
When it comes to ROAS, which wins? Let’s compare and find out, then take a look at another high ROAS media channel.
Duke Cannon, a premium men’s grooming brand available at multiple retailers, launched a multichannel campaign with the goal of increasing purchase intent and driving conversion.
As sports fans shift toward CTV and digital audio, advertisers have a unique opportunity to reach highly engaged audiences.
Your media mix should meet customers when they're most engaged. That means building a plan around CTV. Let us show you how.
CTV is more than an awareness channel. It can drive performance across the entire funnel. Inside, we'll show you how.
Go beyond awareness campaigns and drive real business results with CTV ads for all your audience segments.
CTV's popularity continues to grow exponentially. Here are three trends that we think point to the fact that it won't stop any time soon.
Want to know how to drive store visits with CTV? We have three proven strategies that can help.
CTV advertising offers real business results for marketers across industries. Here are ways to improve your existing campaigns.
CTV trends are pointing to even bigger growth for 2024 and beyond. Here's what marketers should pay attention to to improve their campaign performance.
CTV isn't a silver bullet for any media mix, but it is a foundational piece. One that acts as a bridge between performance and awareness campaigns in any marketing funnel.