One of the biggest sticking points with Digital Out-of-Home (DOOH) campaigns has always been the planning and buying process. Historically, DOOH hasn’t always lived up to the “digital” part of its name, with a manual buying process that was difficult, confusing, and sometimes even required multiple media and technology partners. This complicated process limited DOOH adoption to the few brands that could navigate it.
Which is why we made DOOH easy. So easy, you can go from zero to launch in as little as 15 minutes. And you can choose and see exactly where your ads will appear in our interactive interface….
…All the way down to the exact coordinates of every placement.
Our DOOH interface goes much further than simply showing the locations of available screens. In GroundTruth Ads Manager, you can zoom in to see exact screen locations and types. You can even define a radius around specific points of interest and launch on screens within that radius, allowing you to capitalize on existing foot traffic patterns.
But don’t take our word for it. Check out this 1-minute walkthrough of our DOOH planning phase, which shows how quick and easy Ads Manager makes launching a DOOH campaign.
Here’s a closer look at how you can target your DOOH campaign.
- Geolocation: Search by city, state, county, DMA, or zip code.
- Location Group: Define a radius (10ft minimum) around specific points of interest (POIs).
- Venue Type: Select from various environments like billboards, transit screens, or screens in entertainment venues and salons.
- Available Venue Types are as diverse as airports, malls, sports arenas, and movie theater lobbies. See a venue you want to appear in? You can select down to specific screens in that venue.
- Creative Format: Choose formats that fit your ad.
- Ad Type: Choose the type of creative you want to display (static image, muted video, or video with audio).
- Ad Size: Filter venues by specific creative sizes to ensure your existing assets are compatible.
- Publisher [Optional]: Select individual publishers and filter for verified partners to enjoy GroundTruth’s preferred rates.
Once you’ve finished setting up your campaign, you can easily review your ad groups and see screen and publisher details all in one place.
Why We Made DOOH Easy
Our DOOH solution isn’t just about enabling new media channels for advertisers who use our platform. It’s about:
- Democratizing access to channels that were complicated and time-consuming to use
- Making outdoor advertising measurable with foot traffic attribution
- Unlocking full-funnel omnichannel advertising all in one platform
…all while making the campaign launch process as simple and seamless as possible. While these three points outline the “why” of our DOOH channel, the impact of our simple interface goes even deeper.
Impacts of Our Interactive Interface
One of the most common challenges reported by advertisers launching outdoor ads is lack of visibility in campaign planning. It can be hard to understand what your outdoor campaign will look like when your placements are only listed in a spreadsheet. Our interface gives you a clear understanding of exactly where your ads will show.
Another common problem: limited visibility into supply. GroundTruth Ads Manager shows you available ad publishers and screen information, while also offering preferred rates with our verified partners.
Finally, location targeting with DOOH has historically been incredibly time-consuming. With GroundTruth, that’s no longer the case. Using our Venue Type and Location Group options, you can place your ads exactly where they need to go and have confidence that they’ll show where and how you expect them to.
See It for Yourself
With GroundTruth Ads Manager, DOOH becomes a fully integrated part of your omnichannel strategy. With real world foot traffic attribution, retargeting across channels, and a massive collection of location targeting options, our DOOH channel is ready for whatever you throw at it.
Ready to get started? Create your GroundTruth Ads Manager account today, and start exploring our platform (no minimum spend required). And, if you have any questions, don’t hesitate to contact us.
