In this new blog series, “Meet the #GTeam,” we’ll be showcasing some of our talented new team members and giving them an outlet to talk about their experiences before and after joining GroundTruth.
Scot Brown is a Campaign Manager on our Digital Ad Operations team in our Las Vegas office. Majoring in Education and Russian, Scot began his career working as a literacy teacher at an elementary school in Indiana. Scot transitioned into the world of marketing in 2014, after moving to Las Vegas to pursue a position with the local NPR affiliate, Nevada Public Radio. From there he worked at a boutique media agency for two years before coming to GroundTruth. Since joining our team in April, Scot has used his experience to help him manage, traffic, track, and measure the success of mobile advertising campaigns. We had the opportunity to sit down (virtually) and ask Scot some questions about his experiences at GroundTruth and his campaign strategies. Here’s what he had to say:
What drove you to work for GroundTruth?
I just knew the opportunity was too good to pass up – so I jumped at the chance!
It was really the opportunity I saw for my career growth. At my last agency, I was managing paid search campaigns and not much else for two years straight; however, I was continually looking ahead and thinking about where I was heading and if I was happy with the path I was on. I was the “Adwords guy” and I wanted to learn so much more. One day, a recruiter reached out to me, and I just knew the opportunity was too good to pass up – so I jumped at the chance!
Did your years in educating others or Public Radio influence how you market to other people?
The way I work comes down to how I view the world – as one giant, creative puzzle ready to be solved. One thing that I think sets me apart in my career is my breadth of experience across varying verticals, and how I leverage that experience in creative ways. When you look at my life, it’s this bizarre collection of crazy experiences. From managing volunteers during the 2014 Olympics and performing in various theatre productions to climbing mountains all around the world and running an LGBT adventure blog. I’m living life to the fullest and experiencing as much as I can, and I truly think this helps me approach unique marketing problems in a way others might not expect – simply because I view them through a different lens every time.
GroundTruth employees are passionate, relentless, and respectful trailblazers, how do you apply these 4 core values into your work?
I have to say relentless and trailblazers are the two core values I identify with the most. When I set my mind on something, I go for it 120%, blazing a new path for myself and others if need be. Passionate is a close second for me. I’m a very hard worker, and I set a high standard for myself to continually strive to exceed expectations. Respectful is the one that I think goes hand-in-hand with all of the other three. No matter what I’m pursuing, being respectful of others is always at the core; no project is worth putting someone else down for.
What is unique about GroundTruth compared to other companies you’ve worked for?
When you look around at all of these successful people here, who have blazed their own career path…it really speaks to the investment GroundTruth is making in all of us.
I think it’s the fact that GroundTruth allows you to create your own career path, which goes back to our core value of being a Trailblazer. It seems like a bit of a cliché in our seemingly revolving door of an industry. However, when you look around at all of these successful people here, who have blazed their own career path and are still here after so many years; it really speaks to the investment GroundTruth is making in all of us. I think of my Account Executive, Alethea, who went from an Account Manager to Sr. Account Exec – she’s a perfect example of someone who has made a great career for themselves, and I think we should all feel empowered to do the same.
Follow Scot’s many adventures on his Instagram: @BaseCampLasVegas.