The Shifting Landscape of Consumer Behavior

What to think about in times of rapid change.

To offer some insight, Dan Silver, VP of Marketing for GroundTruth, guides you through some of the major behavior shifts from March to late April to highlight impact from the coronavirus pandemic and shelter-in-place orders. From panic buying to essentials like potato chips and alcohol, find out how people responded in the early days of the pandemic. Be sure to check out our foot tracker dashboard to discover more insightful consumer behavior.

To learn more about how GroundTruth insights can elevate your business, please contact us.